About Nina
A strategic marketing leader with 15 years of experience specialising in driving growth for B2B tech and Saas businesses. Skilled in team leadership, data-driven decision-making, scaling marketing operations, and budget optimisation. Experienced in developing go-to-market strategies, integrated marketing campaigns, ABM campaigns, and aligning field marketing with sales for pipeline generation and acceleration. Proven track record in leading cross-functional teams and delivering high-impact results.
Experience
Independent
Fractional Marketing Leader | Marketing Consultant (2025 – Present)
Providing growth marketing services for startups and scaleups to build, optimise, and scale demand generation, brand awareness, and revenue growth strategies.
B2B SaaS client: Engaged to design and lead a 12–18 month go-to-market strategy and marketing plan, currently in implementation. Audited existing lead generation performance, identified gaps in channel mix, and introduced new acquisition channels to reduce customer acquisition cost (CAC) and improve pipeline efficiency.
Professional services client: Partnered with Sales and the Founders to design and implement an Account-Based Marketing (ABM) strategy targeting key accounts, aligning messaging, target-account selection and campaign execution across marketing and sales. The strategy has been fully implemented and contributed to a 22.5% improvement in Close-Won rate.
Weel
Head of Marketing (2024 – 2024)
I developed and executed 18-24 Marketing strategy and plan, owned marketing budget and growth forecast, built foundation for scalable growth.
- Developed ICP, messaging framework and integrated marketing campaigns
- Implemented company’s first SEO strategy, significantly improving website ranking and organic lead generation.
- Built Customer Marketing function to drive retention, upsell, and product adoption.
- Spearheaded a thought-leadership campaign securing high-profile industry speaking opportunities.
- Led The Australian CFO Community program to enhance brand positioning among finance leaders.
- Led team of high-performing 5 senior marketing managers (digital, content, MAT, field marketing, customer marketing)
Achievements in the role
- Increased inbound pipeline by 70% QoQ through multi-channel demand-gen campaigns.
- Improved team engagement by 40% through strategic team restructuring.
- Implemented new lead scoring methodology, increasing SALs by 27% QoQ.
- Launched company’s first full-funnel lead nurturing program, boosting MQL-to-Opp conversion by 10%.
Braze
Director, Field Marketing for Australia & New Zealand (2022 – Present)
Joined as Braze's first ANZ Marketing Director via North Star Pty Ltd, Braze's exclusive ANZ reseller (acquired by Braze, June 2023); led the migration of regional marketing strategy, programs and operations into Braze's global, US-headquartered structure with minimal disruption, maintaining and overachieving pipeline performance throughout.
- Owned regional demand generation strategy and plan for ANZ, partnering closely with Regional Sales, SDR and global corporate marketing leadership to execute integrated ABM and segment/ vertical marketing campaigns aligned with new business acquisition, customer growth and retention goals
- Recruited and managed led 1 direct report (Field Marketing Lead) plus 5 dotted-line reports across APAC.
- Owned a $1.2M USD annual marketing budget including ROI analysis, expenditure reporting and forecasting;
- Worked in close partnership with Global Marketing Teams (Brand & Creative, Digital and Global Campaigns) on developing regional and localising global demand-gen campaigns and marketing assets (whitepapers, guides, videos, infographics, case studies...)
- Managed local digital, media, creative and PR agencies to effectively execute channel strategies, including but not limited to: paid social media, SEM, Content syndication, digital OOH, events and content creation.
Achievements in the role
Overachieved FY24 inbound pipeline target by 45% by end of FY24Q3
Grew Marketing-Sourced Inbound Pipeline by 569% YoY and MQL generation by 168% YoY Executed 2 owned events which contributed 30% of the yearly inbound pipeline target
Nearmap
Director, Marketing for Australia & New Zealand (2021 – 2022)
During 7 years at Nearmap, I worked across multiple marketing disciplines and in my last role, I lead ANZ Regional Marketing Team. I overachieved New Business and Upsell pipeline targets QoQ and YoY consistently; I established Customer Marketing function, managed integrated multi-channel campaigns, SMB acquisition programs, Account Based Marketing; launched new products, managed new market entry, PR & creative agencies, and delivered new brand architecture.
- Partnering closely with Sales and Customer Success, Product and Technology, developed and executed regional marketing strategy and plans aligned with new business acquisition, customer growth and retention objectives
- Lead high-performing team of regional marketing managers (industry, customer marketing, field events), leveraging global marketing resources for aligned and integrated local execution
- As a voice of the customer, uncovered insights to plan customer campaigns, support product communications, collaborate on customer experience and inform product roadmap
- Defined, measured, analysed and reported on key marketing performance metrics, forecast, competitive analysis & recommendations to GTM Leadership and Executive team
- Developed and managed short-term and long-term plans, budgets and resource needs, including ROI analysis, expenditure reporting and forecasting
Achievements in the role
Overachieved pipeline targets for FY21 by 20% and FY22 by 33% Increased team engagement score to 92% (from 71%)
Spearheaded “Greenest suburbs” award winning integrated campaign
Previous roles at Nearmap:
Global Campaigns & Industry Marketing Manager (Commercial & SMB) | Interim PR Manager - NEARMAP
(March - December 2020)
Digital Marketing Communications Manager - NEARMAP (July 2017 - March 2020) Digital Marketing Specialist - NEARMAP (August 2015 - July2017)
Key Skills
Key Industries
Software & Tools
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