Nicola Davies
Chief Marketing Officer
Experienced Senior Marketing Manager with Expertise in CX, Digital, and Marketing
About
Nicola Jayne Davies is a senior marketing manager with experience in B2C, B2B, and Government roles across local and global markets. She excels in marketing strategy and execution, focusing on customer experience improvement and leveraging AI systems. Nicola is results-oriented, data-driven, commercially aware, and skilled in team and project management. She has led direct and indirect teams, built strong relationships, and achieved success in digital marketing, channel, and transformation projects.
Experience
NWG
Customer Experience Manager (2024 – 2026)
Managed end-to-end improvements in customer experience post-acquisition, leading to a successful brand relaunch, increased inbound calls, and a new B2C website with online booking functionality. Integrated systems including HubSpot CRM.
O'Brien
Group Digital Manager (2015 – 2023)
Delivered a new digital ecosystem, enhanced online customer experience, and improved online marketing program. Led key initiatives like website launches, online booking systems, and localised marketing strategies. Supported electrical and plumbing franchise integration.
ACT Government
Marketing Comms CX Team Manager (2013 – 2015)
Led marketing, communications, and customer experience strategies for the ACT Public Transport department. Successfully executed strategic campaigns, aligned teams for social customer service, and provided strategic advice to senior management. Represented ACT at conferences to showcase customer journey improvements.
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