Nick Blatt
Chief Marketing Officer
Experienced Ecommerce and Digital Executive Driving Omnichannel Growth
About Nick
Senior ecommerce, digital, and customer growth executive with 20+ years of experience in omnichannel retail. Led digital businesses at Chemist Warehouse and Coles, focusing on performance marketing, marketplace partnerships, personalisation, and loyalty. Held General Manager title at Bupa, delivering $150M+ in annual new business. Known for combining commercial thinking, customer insight, and technology. Expertise in marketing, retail media, customer growth, and digital engagement.
Experience
Coles Group (Supermarkets)
Head of Omnichannel Enablement (2025 – 2025)
Led customer engagement, data, and personalisation platforms at Coles, enhancing growth and loyalty. Managed a team of 40 FTE on a $40M capex program. Deployed AI/ML personalisation, implemented Amperity CDP and Braze CRM, and led enterprise RFPs for vendor selection and integration.
Coles Group (Supermarkets)
Head of Product, Personalisation & Identity (2023 – 2025)
Directed product strategy for Coles' personalisation, CRM, identity, and customer data platforms. Secured executive approval for enterprise personalisation strategy, led delivery of consent framework and Coles Identity, and established data-driven prioritisation and measurement disciplines.
Chemist Warehouse
Head of Ecommerce & Digital Customer Experience (2021 – 2023)
Managed commercial and P&L ownership of a $500M digital business, achieving +30% revenue growth. Led go-to-market for a digital product, built retail media revenue and marketplace partnerships, and executed a headless replatform to commercetools + GCP.
Bupa Australia & New Zealand (Health Insurance)
General Manager, Digital Growth (2017 – 2020)
Owned digital growth strategy and performance marketing, delivering $150M+ in annual new business. Implemented web chat as a sales channel, scaled CRM-led acquisition, and launched cross-brand loyalty programs.
Bupa Australia & New Zealand
Head of Digital Sales & Cross Sell (2014 – 2017)
Led digital sales and cross-sell efforts, building the foundation for later digital growth strategies. Managed sales quality monitoring and compliance within the contact centre team.
Bupa Australia & New Zealand
Digital Sales Team Leader (2009 – 2014)
Provided frontline sales and cross-sell leadership across direct sales and contact centre channels at Bupa.
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