Nicholas Ellery
Chief Marketing Officer
Experienced Chief Marketing Officer turning unknown products into market leaders with expertise in brand and performance marketing.
About Nicholas
Chief Marketing Officer with 20 years of experience in scaling B2B SaaS, marketplace, and consumer businesses in ANZ and the US. Skilled in brand and performance marketing, leading full-funnel B2B marketing strategies, and achieving significant growth in ARR, brand awareness, and trial activations. Recognised for turning unknown products into category leaders and achieving market dominance. Expertise in Go-to-Market strategy, Product-Led Growth (PLG), and Answer Engine Optimization (AEO). Strong background in demand generation, ABM, events, trade shows, and lifecycle & CRM marketing.
Experience
Workyard
VP Marketing & Growth (2024 – Present)
Led full-funnel B2B marketing strategies in the hyper-competitive US construction tech SaaS market, achieving +40% ARR growth in FY25. Rebooted search strategy for scale in the AI era, built outbound + PLG funnel, and established events as primary pipeline drivers.
hipages Group
VP Marketing & Growth (2021 – 2024)
Led marketing and growth strategies for B2B and B2C audiences, propelling hipages to #1 market leader in the home services category. Achieved significant brand awareness growth, diversified acquisition channels, and conversion uplift through structured experimentation programs.
hipages Group
Head of Consumer (2019 – 2021)
Reversed consumer MAU decline and delivered record growth; founded the Marketplace Efficiency workstream to enhance CX and marketplace dynamics. Awarded for inspirational leadership in 2020.
Gumtree Australia
Senior Manager - Growth (2015 – 2019)
Led growth initiatives for ANZ's largest consumer classifieds marketplace, overseeing high-velocity experiments across product, marketing, and lifecycle. Founded and led the Skunkworks team for rapid growth experiments.
Key Skills
Key Industries
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