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Nestor Valverde

Nestor Valverde

Digital Marketing Strategist

Senior CRM & Loyalty Leader with Expertise in Customer Engagement & Lifecycle Programs

Melbourne, VIC, Australia
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About Nestor

Senior CRM, loyalty, and customer growth leader with 10+ years of experience in retail, ecommerce, and omnichannel environments. Skilled in customer engagement, lifecycle programs, customer data strategy, personalisation, and cross-functional transformation. Expertise in loyalty program models, team leadership, and stakeholder alignment. Experience in ANZ and global markets. Proficient in CRM platforms, lifecycle strategy, and MarTech ecosystems.

Experience

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CRM Regional Manager ANZ - Mobility & Convenience (2025 – Present)

Leading CRM, lifecycle, and loyalty strategy across Australia & New Zealand, managing complex global CRM operations, overseeing lifecycle communications, managing loyalty partnerships, and developing CRM performance reporting frameworks.

Spotlight Retail Group

Group CRM & Loyalty Manager (2022 – 2025)

Overseeing CRM, loyalty, and lifecycle strategy across five national retail brands, leading a team of specialists, managing CRM ecosystems, delivering Martech transformation, and leading automated lifecycle strategies.

Blue Illusion

CRM & Digital Marketing Manager (2021 – 2021)

Leading CRM, lifecycle, and ecommerce growth strategy, managing lifecycle programs, customer data initiatives, and digital marketing activities to improve online sales performance.

Country Road Group

CRM Digital Producer (2019 – 2021)

Delivering CRM and lifecycle campaigns for major retail brands, planning and implementing omnichannel campaigns, supporting customer engagement, and partnering with teams to enhance customer experience.

Spectrum Brands

Digital Marketing & Content Manager (2016 – 2019)

Leading digital growth initiatives across ecommerce, retail, and marketplace channels, managing CRM activity, digital marketing, content strategy, and online growth initiatives across global markets.

Key Skills

Campaign Strategy Email Marketing Marketing Automation Marketing Analytics Artificial Intelligence

Key Industries

Fashion FMCG Health & Wellness Insurance & Financial Services Retail Trade

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