About Natalie
Nat Sinclair is a marketing consultant, freelancer, and agency owner who is passionate about helping businesses grow through practical, results-driven marketing strategies.
With 12 years of experience working across digital marketing, social media, paid advertising, SEO, and brand development, Nat specialises in helping businesses increase visibility, generate quality leads, and convert more customers. Her expertise spans brand strategy development, content creation, influencer marketing, social media management, paid advertising, search engine optimisation, and campaign strategy, providing businesses with a comprehensive approach to growth.
As the founder of her own marketing and social media agency, Nat has built a reputation for educating and supporting businesses in navigating the ever-changing digital landscape. She understands that every business is different and takes the time to develop tailored marketing solutions that align with each client's goals, audience, and budget. Through strategic planning and ongoing optimisation, she has helped clients achieve significant improvements in engagement, lead generation, conversion rates, and overall marketing performance.
Known for her honest advice, collaborative approach, and commitment to delivering measurable outcomes, Nat works as an extension of her clients' teams, providing both strategic direction and practical implementation. Whether developing a brand from the ground up, managing multi-channel advertising campaigns, or refining an existing marketing strategy, she focuses on creating sustainable growth that delivers long-term business success.
Outside of work, Nat is a mum of 2 young boys and business owner who understands the challenges of balancing family life while growing a successful business. This perspective drives her passion for helping fellow business owners simplify their marketing, save valuable time, and focus on what they do best.
Experience
Marketing and Social Media Agency
Owner (2024 – Present)
As the owner, I provide comprehensive marketing services to businesses, focusing on brand strategy development, content creation, influencer marketing, social media management, paid advertising, and SEO. I aim to educate and support businesses of all sizes in utilising effective marketing strategies to achieve their goals.
Dept Safe Transport
Marketing Campaign Manager (2022 – 2024)
Delivered external and internal marketing communications for key projects, meeting tight
deadlines and ensuring high-quality content.
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Developed and implemented communication strategies and content plans for the FFM team,
aligning with project objectives.
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Collaborated with executive officers to prepare, analyse, and present high-quality engagement
content.
Saputo Dairy Australia
Marketing Manager (2019 – 2022)
➢Coordinated marketing activities and provided analysis to inform decision-making, contributing to a 10% increase in web traffic.
➢Managed social media strategies across platforms, leading to increased
awareness and engagement.
➢Handled marketing collateral and stakeholder communications, delivering high-quality campaigns on time.
➢Conducted comprehensive market and competitor analysis to identify new growth
opportunities, informing the strategy that expanded market share by 5% in a key
demographic.
➢Prepared and presented monthly performance reports to leadership,
translating complex data into actionable insights and strategic
recommendations for future campaigns.
➢Managed the marketing budget for digital advertising, reallocating funds based on
performance data to improve ROI by 18% quarter-over-quarter.
➢Executed email marketing campaigns with A/B testing for subject lines and content, achieving an average open rate of 25% and consistently exceeding industry benchmarks.
Choices Flooring
Marketing Coordinator- Contract Role (2019 – 2019)
➢Coordination of national campaigns elements such as in-store POS, media bookings and
designing content for digital and print ads for over 150 retail stores across Australia and New Zealand and to tight deadlines..
➢Manage relationships with external stakeholders and collaborate to coordinate the timely
delivery of campaign collateral, marketing events and in-store promotions prior to campaign commencement date.
➢Contribute and adhere to 6 month and 1 year marketing strategy plan including campaigns, budget and events.
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