Mien Nguyen
Digital Marketing Manager
Senior marketer who launches products and builds the systems behind them.
About Mien
Mien Nguyen is a Senior Marketing Professional with expertise in B2B SaaS, GTM & Product Launches, AI-Powered Marketing, and Martech & Marketing Automation. With extensive experience in go-to-market strategy, demand generation, martech implementation, and team leadership, Mien has successfully managed marketing functions across multiple organisations. Skilled in paid media performance, budget management, and executive reporting, Mien excels in driving customer engagement, partner collaborations, and communications. Notable achievements include leading successful product launches, implementing AI-powered customer agents, and winning prestigious awards for innovation. Mien has a proven track record of exceeding acquisition targets, implementing lifecycle marketing strategies, and nurturing customer relationships.
Experience
Cogito Group
Senior Marketing & Communications Manager (2025 – 2026)
Owned GTM strategy, marketing operations, and brand positioning for B2B SaaS and security products. Led product launches, martech implementation, and team management. Achieved award-winning success and implemented AI-powered customer agents.
Doctors Health Fund - Part of Avant Mutual Group
Digital Marketing Manager (2020 – 2024)
Led acquisition and retention campaigns for health insurance products. Successfully executed integrated campaigns, established new sales channels, and collaborated with Sales to enhance sales appointments and conversions.
Avant Mutual Group
Segment Marketing Manager (2017 – 2020)
Managed acquisition and engagement strategy for medical students and doctors in training. Exceeded acquisition targets, developed automated engagement programs, and achieved growth in market share.
Australian Society of Anaesthetists
Digital Marketing Executive (2015 – 2017)
Managed digital marketing and communications for a national medical professional body. Successfully engaged members and amplified conference marketing efforts.
Indigenous Community Volunteers (now Community First Development)
Assistant to CEO (2012 – 2015)
Supported executive communications, stakeholder engagement, social media and website updates in a not-for-profit context. Prepared board papers, coordinated board events and supported community visits.
Ogilvy Asia
Account Manager (2012 – 2012)
Managed client accounts across integrated marketing and communications campaigns. Built foundations in agency delivery, client stakeholder management and multi-market campaigns.
WTW Vietnam
Marketing Specialist (2011 – 2011)
Executed regional marketing events and PR initiatives at Willis Towers Watson Vietnam, including media interviews and television appearances.
GHD Engineering
Marketing Coordinator (2009 – 2011)
Supported marketing operations, bid management and corporate communications for a global engineering consultancy. Worked across complex technical organisations, executive stakeholder management and proposal development.
EY (Ernst & Young)
Senior Associate, Marketing & Business Development (2008 – 2009)
Supported marketing and business development across professional services teams, contributing to client proposals, executive communications and business development collateral.
Key Skills
Qualifications
HubSpot Marketing Hub Certified (2026)
HubSpot
Mini MBA (2024)
Australian Institute of Management
Diploma of Digital Marketing, (2017)
Chartered Institute of Marketing (CIM, UK)
Bachelor of Arts (English) (2006)
Hue University, Vietnam
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