Michelle Michaux
Chief Marketing Officer
Experienced B2B Marketing Leader with Expertise in Strategy, Leadership, and Client Management
About Michelle
Strategic B2B marketing leader with 20+ years of experience in marketing. Skilled in marketing strategy, business leadership, client management, and project execution. Proficient in tools like Canva, Google Analytics, Salesforce, and Marketo. Experienced in SME advisory, FinTech, IT services, State government, and trades & services sectors.
Experience
Independent Consultant
Marketing Strategy Consultant (2024 – Present)
Fractional CMO and senior marketing advisor for consulting, financial services, and technology businesses. Tripled revenue for Bathroom Genius, supported Yarra Journey Makers in a public transport project transition, and developed messaging frameworks for Small Bank.
Computershare Limited
Global Head of Portfolio Marketing (2019 – 2023)
Developed and executed go-to-market strategy, created thought leadership programs, built a globally aligned marketing function, and led market research initiatives. Achieved a 140% increase in website traffic YoY.
Fujitsu Australia
Customer Experience & Strategic Planning Lead (2014 – 2019)
Led customer-centric strategy development, improved CSAT program performance and insights, and delivered executive-level reporting and strategic plans to global HQ.
Self-Employed
Consultant (2009 – 2014)
Worked on growth plans, marketing strategies, and pricing models for SMEs. Collaborated with Tradepex for product documentation and positioning.
Telstra Corporation
Marketing & Sales Leadership (1999 – 2009)
Managed marketing for a $900M Unified Communications portfolio, exceeded sales targets, and led the banking/finance key accounts team.
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