Michelle Frazer
Chief Marketing Officer
Experienced Senior Marketing Leader Specializing in Brand Transformation and Revenue Growth
About Michelle
Senior marketing leader and Fractional CMO with 25+ years experience in professional services, technology, SaaS, property, legal, and transport sectors. Independent contractor through Frazer Marketing since 2024. Expert in marketing strategy, brand positioning, demand generation, and sales alignment. Noted for leading brand transformation programs and achieving revenue growth. Skilled in agency management, budget & ROI management, and executive stakeholder engagement.
Experience
Frazer Marketing
Founder (2024 – Present)
Founder
Opteon
Head of Sales & Marketing AUS & NZ (2021 – 2024)
Head of Sales & Marketing AUS & NZ
Kinetic
General Manager Sales & Marketing (2020 – 2020)
General Manager Sales & Marketing
P2P Transport Ltd
Head of Marketing (2018 – 2019)
Head of Marketing
Simonds Group
Group Marketing Manager (2016 – 2018)
Group Marketing Manager
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