Matthew Fritsch
Chief Marketing Officer
Experienced Marketing Leader Specialising in Brand Strategy & Revenue Growth
About Matthew
Matthew Fritsch is a seasoned marketing leader with over 20 years of experience in various sectors, excelling in brand strategy, acquisition marketing, performance media, CRM, and martech. He has a track record of success in leading high-performing teams, launching successful campaigns, and driving revenue growth. Matthew is skilled in team leadership, agency management, brand repositioning, and customer engagement. His achievements include launching global campaigns, driving revenue growth through martech capabilities, and developing effective marketing strategies. Matthew has a strong educational background and professional development in marketing and leadership. He has held key roles in reputable organisations like Swinburne University, La Trobe Financial, Mercer Australia, and ANZ Banking Group, showcasing his expertise in superannuation, financial services, and brand building.
Experience
Swinburne University of Technology
Senior Brand and Marketing Manager (2025 – 2025)
Led brand and marketing teams, increased awareness and consideration, and launched international brand presence.
MMS Group
Senior Marketing Consultant, Future of Service (2024 – 2025)
Led GTM strategy for a salary packaging business, achieving significant adoption and improved app ratings.
La Trobe Financial
Head of Marketing, Senior Executive (2021 – 2023)
Led marketing and brand vision, achieved significant AUM growth, and developed brand architecture.
Mercer Australia
Marketing Leader, Advice and Retail Partnerships (2015 – 2021)
Led marketing and CRM initiatives, drove revenue growth, and spearheaded martech transformation.
ANZ Banking Group
Senior Marketing Manager (2006 – 2014)
Led brand campaigns, launched impactful initiatives, and drove customer engagement across multiple channels.
Qualifications
Bachelor of Communicatrions (Advertising) (2001)
Monash University
Information Technology (Systems & Support) (1997)
Chisholm Institute
Graphic Design (1994)
Swinburne University
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