Matt Hurst
Marketing Manager
Experienced Ecommerce & Marketing Professional with Multi-Channel Expertise
About Matt
Experienced in eCommerce, marketing, and data analysis, with a strong background in platforms such as Shopify, WordPress, Klaviyo, DatoCMS, and proprietary systems within THG. Skilled in multi-channel campaign planning, A/B testing, revenue forecasting, and stakeholder coordination. Confident working across a range of tools including various CMS platforms, performance tracking, marketing systems, and front-end coding (HTML & CSS). I have managed digital marketing channels, affiliate programmes, and on-site optimisations for brands including Display Wizard and THG’s Myvitamins, Myvegan, and Myprotein.
Experience
Display Wizard UK
Marketing Manager & Specialist (2024 – 2024)
Responsible for all marketing channels & website activity, managed apprentice, executed site-wide improvements, implemented marketing channels, coordinated Klaviyo operations, and optimized site & basket. Led multi-channel campaign planning, A/B testing, revenue forecasting, and stakeholder management.
THG - Myvitamins, Myvegan & Exante
Ecommerce Executive (2022 – 2024)
Skilled in platforms like Shopify, WordPress, Klaviyo, Meta Ads, and THG’s internal systems. Led multi-channel campaign planning, A/B testing, revenue forecasting, and stakeholder management. Managed TikTok Shop, affiliate marketing, KPI tracking, and stakeholder communication.
THG - Myprotein
Affiliate Marketing Apprentice (2021 – 2022)
Managed second largest marketing channel, worked with UK’s largest Affiliate partners, and recruited new affiliate partners to support channel growth.
Key Skills
Key Industries
Software & Tools
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