Mary Varsamidis

Lead integrated marketing strategy for Australia’s largest appliance spare parts distributor, across B2B and B2C audiences. Delivered 900% eCommerce revenue growth, $450K+ annual email revenue and two major website transformations, alongside 100+ technical blog articles and multi-channel content. Lead content, SEO, eCommerce and customer experience initiatives, working with agencies and cross-functional teams to deliver measurable growth.

Managed a team of 100+ consultants generating $500K in annual revenue, drove sales and training improvements, planned large scale customer events, and promoted initiatives to boost revenue and recruitment.

Managed a $1M+ sponsorship portfolio, delivering integrated marketing campaigns and activations across major partnerships including Adelaide Football Club and Zoos SA. Built strong stakeholder relationships across internal teams, external partners and government-aligned organisations, with responsibility for campaign performance and ROI. As Business Development Manager, developed sales and marketing strategies and strengthened Westpac Financial Education’s presence across government, industry and franchise networks.

Oversaw SA/NT wholesale distribution, leading sales, product training and promotional strategy. Directed international brand and national product launches, strengthened retail distribution and grew the National Pharmacies channel to a Top 5 national ranking. Identified and secured new retail opportunities to expand brand presence.

Grew match attendance by 11% through integrated advertising and membership campaigns, managing a $300K advertising budget across TV, radio, print and outdoor media. Delivered fan engagement campaigns and matchday activations, while managing sponsorship partnerships that contributed to $1M in revenue growth.