Mariam Nouel

A commercial and marketing leader with close to 20 years of experience across FMCG and complex B2B environments in ANZ and APAC. I combine strong brand building foundations with deep commercial instincts, and I have spent my career building the strategies, teams, and capabilities that turn business ambition into measurable market performance.

I have held end to end commercial and marketing accountability at regional level, led enterprise strategy reporting directly to the Vice President, chaired executive leadership forums, and built the commercial and marketing infrastructure that has driven sustained growth across multiple markets. I operate at the intersection of brand, commercial, and organisational capability, which is where the most meaningful business impact happens.

What I bring is not just marketing expertise. It is the ability to sit at the leadership table, diagnose what is needed commercially, and build the strategy and capability to get there. That end to end ownership, from the boardroom to the execution, is where I do my best work.