Lynda Cavalera
Chief Marketing Officer
Experienced Executive with 25+ Years in Business Strategy, Marketing & Sales
About
Lynda Cavalera is an accomplished executive and non-executive director with over 25 years of experience in diverse industries. She excels in business strategy, marketing, communications, and sales. Her achievements include leading transformational changes, driving growth strategies, and enhancing customer experiences. Lynda is known for her strategic mindset, innovative approach, and strong leadership skills. She has held key roles in various organisations, demonstrating success in brand management, sales development, digital transformation, and philanthropy. Lynda is a results-oriented professional dedicated to achieving commercial success and fostering collaborative relationships.
Experience
Teach for Australia
General Manager, Growth (2022 – Present)
Responsible for all marketing and revenue generating teams, overseeing acquisition and retention strategies for B2B and B2C markets. Developed growth strategy, restructured teams, and delivered innovative marketing campaigns.
SGS Australia
General Manager, Sales & Marketing (2020 – 2022)
Managed revenue-generating teams, implemented sales training, and led successful marketing campaigns to exceed targets by 20%. Centralised sales teams to boost performance and drive cross-sell opportunities.
Make-A-Wish
Group Head - Partners & Supporters (2019 – 2020)
Led revenue-generating teams, streamlined fundraising activities, and implemented campaigns to secure new partnerships and donations. Built high-performing teams and engaged with key stakeholders to drive growth.
RMIT University
Global Marketing & Sales (2016 – 2019)
Oversaw global brand strategy, digital transformation, and sales campaigns. Led cultural transformation initiatives and achieved significant improvements in brand recognition and digital effectiveness.
Lynda Cavalera Consulting
Managing Director (2016 – 2017)
Provided business and marketing strategy consulting, including developing customer segmentation frameworks for clients.
Australia Post
Head of Retail Marketing (2013 – 2016)
Developed and executed retail marketing strategies, including launching successful integrated campaigns and increasing revenue per customer during Christmas campaigns.
Kinetic Super
Head of Marketing (2013 – 2016)
Directed marketing, brand, and sales strategies, leading to the successful relaunch of the public website and implementation of innovative campaigns. Established digital capabilities and created new revenue opportunities.
Aviva
Senior Product Marketing & Communications Manager (2006 – 2011)
Drove brand positioning improvements and implemented innovative marketing strategies, leading to industry recognition and revenue growth. Built high-performing teams and developed segment campaigns.
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