About Lucía
Multilingual marketing specialist with over five years of experience in influencer marketing consultancy and management. Expertise in developing and managing global influencer campaigns, enhancing brand awareness, and driving impressive reach and publication increases. Skilled in influencer strategy, campaign management, content creation, and editing. Proficient in PR, social media management, and influencer partnerships. Experienced in supporting marketing and communications initiatives for renowned brands in the fashion, home design, kids, and beauty sectors. Strong analytical skills and a global mindset shaped by professional experiences in the UK, France, and Germany.
Experience
Fetch the Agency
Freelance, Influencer Marketing Consultancy (2024 – 2025)
Influencer marketing strategy and campaign management, gifting and UGC campaigns for conscious brands. Focused on finding the best match with slow living creators.
Smallable
Global Influencer Marketing Manager (2021 – 2024)
Developed and managed end-to-end influencer campaigns globally, enhancing brand awareness and achieving significant publication, impressions, and reach increases. Led partnerships with a variety of renowned brands and managed gifting and PR packages.
Smallable
PR & Communications Assistant (2020 – 2026)
Assisted in monitoring media coverage, analyzing results, and supporting influencer marketing collaborations.
HEMYCA
Marketing & Communications Assistant (2019 – 2019)
Internship in community management, copywriting, and social media management.
Smallable
PR & Influencer Marketing Coordinator (2018 – 2018)
Researched, identified, and engaged with micro and macro influencers. Created influencer content briefs, oversaw approval process, and managed invoicing.
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