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Louisa Nightingale

Louisa Nightingale

Event Marketing Specialist

Experienced Senior Events Professional with Strong Marketing Expertise

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About Louisa

A senior events professional with 17 years of experience in B2B events, campaigns, growth, and operations. Experienced in end-to-end corporate events and event-led marketing campaigns. Skilled in B2B marketing, event planning, project management, content management, email marketing, and more. Proficient in AI & Automation tools, CRM systems, email platforms, project management tools, and paid media platforms. Strong track record of success in managing events, partnerships, and marketing campaigns.

Experience

The Skandi Co.

Owner & Founder (2020 – Present)

Founded and manages a Scandinavian-inspired ecommerce brand, overseeing the entire customer and marketing journey.

Webprofits

Director of Events & Market Expansion (2020 – 2026)

Led the strategy, planning, and delivery of B2B events program, developed event-led demand generation strategy, managed strategic partnerships, achieved high attendance rates and generated substantial revenue.

Aventedge

Marketing Director (2019 – 2020)

Managed digital marketing strategies and communications for global conference company, led marketing team, and implemented new systems and processes.

Reed Exhibitions Australia

Marketing Manager (2016 – 2019)

Led marketing and sales for medical portfolio, revived event portfolio, launched successful events, and implemented innovative campaigns.

Development Beyond Learning (DBL)

Marketing Manager (2014 – 2016)

Established lead generation system, promoted professional development programs, managed global marketing strategy.

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