Lizzie Babarczy
Chief Marketing Officer
Fractional CMO for B2B SaaS. I build marketing functions from scratch and scale them — strategy, brand, demand gen, all under one roof.
About Lizzie
Results-driven marketing executive with 25 years' experience across B2B SaaS, fintech, and global technology companies. I blend brand excellence with AI-driven efficiency to scale acquisition, retention, and revenue across APAC, the UK, US, and SE Asia. Previous roles include CMO at Budgetly (fintech SaaS), Head of Global Marketing at Total Synergy (SaaS), Head of Marketing & Growth at Bench Media, and Head of Marketing at Openpay (fintech). My expertise spans strategic leadership, revenue operations, demand generation, ABM and automated outbound, team building, AI transformation, market intelligence, TAM expansion, and brand strategy.
Experience
Budgetly
Chief Marketing Officer (2022 – Present)
Transformed marketing into a tech-forward growth engine, driving predictable revenue and market expansion through data-driven strategy and AI automation. Led strategic leadership, revenue operations, inbound & demand gen growth, automated outbound & ABM engine, team building & AI transformation, market intelligence, TAM expansion, and brand strategy.
Total Synergy
Head of Global Marketing (2021 – 2024)
Achieved a significant increase in MQLs and leads, generating direct revenue and pipeline growth through targeted marketing activities. Overhauled brand architecture and value propositions for SaaS and consulting services.
Bench Media
Head of Marketing & Growth (2020 – 2021)
Improved lead quality and secured media mentions, positioning the brand as a thought leader in programmatic advertising.
Openpay
Head of Marketing (2018 – 2020)
Grew brand awareness and expanded the merchant base significantly through integrated B2C and B2B programs.
Experian & Hitwise
Marketing Director (US, UK & AU) (2000 – 2011)
Managed international product launches and devised lead generation strategies contributing to significant annual sales.
Key Skills
Qualifications
Bachelor of Business (Marketing) (1996)
Monash University
Key Industries
Software & Tools
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