Lija Wilson
Chief Marketing Officer
Experienced Growth-Focused CMO, Mentor & Agency Leader
About Lija
Lija Wilson is a growth-focused CMO and mentor with a wealth of experience in agency, client-side, and board roles. She excels in building high-performing teams, securing pitch wins, and nurturing client relationships. Lija has led marketing and growth at Digital Minds Group and founded Puffling, a platform promoting flexible work. With over 20 years in marketing, she has expertise in brand building, media strategy, and team leadership.
Experience
Digital Minds Group
Head of Marketing + Growth (2025 – Present)
Headed marketing engagements and strategies, drove growth, nurtured client relationships, and led strategic partnerships. Restructured agency for growth and oversaw diverse teams and client strategies.
Puffling
Founder (2017 – 2022)
Co-founded Puffling, a platform for gender-diverse leadership and flexible work. Built a community of senior female professionals and supported talent attraction and retention for various clients.
Fractional CMO (Consultant)
Contracted CMO (2015 – 2018)
Worked with corporates and scale-ups managing brand, media, PR, creative, and marketing strategies for clients like TedX Melbourne, Publican Group, Medibank, and others.
Qantas + Jetstar Hotels
Head of Marketing (2012 – 2016)
Managed marketing function and stakeholder relations for Qantas Group's hotels division. Led launch campaigns, developed brand strategies, and managed consumer insights and brand tracking.
Fairfax Media
Group Marketing Director, Digital Businesses (2006 – 2012)
Oversaw marketing function for Fairfax Media's digital businesses, managed media and creative budgets, handled MarTech, digital strategy, and agency engagements.
Key Skills
Key Industries
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