Leigh-San Mo
Digital Marketing Manager
Experienced Growth and Digital Marketing Professional with Expertise in Paid Acquisition, CRO, and Organic Growth
About Leigh-San
Leigh-San Mo is a growth and digital marketing professional experienced in paid acquisition, CRO, organic growth, and product growth. Skilled in scaling customer acquisition, improving conversion rates, and building growth channels across financial services and digital businesses. Proficient in using AI and automation to enhance marketing, experimentation, and content workflows.
Experience
SkyCredit Group
Digital Marketing Manager (2025 – Present)
Owns digital growth for two consumer lending brands, leading paid acquisition, CRO, and experimentation. Scaled paid search application starts, managed paid media portfolio, and established a structured CRO program.
hipages Group
Growth Product Manager (2022 – 2025)
Led growth strategy, experimentation, and customer acquisition improvement. Increased website conversion rate, revenue, and organic growth. Launched new trade categories and optimized content workflow.
Indago Digital
Head of SEO (2021 – 2022)
Managed SEO client portfolio, led SEO programs for Australian and international brands, and advised on SEO and digital growth strategy. Coordinated cross-functional teams to enhance digital performance.
Compare Club
SEO Lead (2020 – 2021)
Managed SEO and organic acquisition, exceeding lead targets and improving website performance. Led website migrations and enhanced page speed for increased usability and engagement.
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