Laura Zahariou
Marketing Strategist
Strategic B2B Marketing Leader focused on profit, growth and commercial clarity
About Laura
Experienced executive marketing leader with 20+ years in B2B, helping organisations strengthen their brand, sharpen their strategy and achieve sustainable, profitable growth. I specialise in strategic marketing programs, brand development and leading high-performing teams that deliver measurable results.
I’ve worked across multiple industries and recently led HVG’s national marketing campaigns, elevating brand visibility and commercial impact. As Board Co-Chair at IABC Victoria, I help shape strategic communication standards across the industry.
My leadership approach is grounded in clarity, trust and empowerment - developing teams, aligning stakeholders, and ensuring marketing drives real commercial outcomes. Skilled in marketing and digital strategy, PR, crisis communication and budget optimisation, I bring both strategic direction and hands-on execution to every organisation I support.
Experience
IABC Victoria
Board Member and Co-Chair Branding (2025 – Present)
Providing strategic oversight and branding expertise to strengthen communications standards.
HVG Group of Companies
Head of Marketing (2023 – 2025)
Led national campaigns, increased market share, drove brand recognition, and managed a $1M+ budget with cost reduction and improved ROI.
HVG Group of Companies
National Marketing Manager (2019 – 2023)
Developed and executed marketing and communications strategy, spearheaded successful product launches, and aligned marketing with business objectives.
Danihers Facility Management
Marketing and Communications Manager (2018 – 2019)
Developed corporate marketing strategy, improved digital performance, and supported business development resulting in revenue growth.
Spatial Vision
Marketing Manager (2013 – 2018)
Delivered brand repositioning, led successful web rebuild, and executed effective email marketing strategy, achieving significant list growth and higher open rates.
The Practice
Marketing Manager (2011 – 2012)
Responsibility details not available.
Independence Australia
Marketing Specialist (2008 – 2011)
Responsibility details not available.
Comcater
Marketing Coordinator (2006 – 2008)
Responsibility details not available.
Suzuki Australia
Marketing Coordinator (2005 – 2006)
Responsibility details not available.
Key Skills
Key Industries
Software & Tools
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