Laura Mazzotta
Digital Marketing Manager
Creative Communications Professional with Multilingual Skills and Marketing Expertise
About Laura
Communications professional with a background in journalism and language & culture. Skilled in creative direction, social media strategy, content planning, and client relationship management. Extensive experience in digital marketing, advertising, and public relations. Proficient in Italian and Greek. Demonstrated ability to deliver high-quality results and adapt ideas for diverse audiences and platforms.
Experience
Sorted Digital Marketing
Head of Creative / Senior Social Media Account Manager (2025 – 2026)
Led creative direction and social media strategy for multiple client accounts. Managed content planning, campaign execution, and brand positioning. Developed and implemented social media content strategies to drive audience growth and engagement across various platforms. Oversaw end-to-end content production and monitored campaign performance.
Pet Biz Creatives
Social Media & PR Strategist (2025 – 2025)
Developed PR campaigns to increase client brand visibility, created social media strategies to boost engagement, and wrote compelling copy across platforms and EDMS. Collaborated with influencers, media outlets, and brand partners. Managed end-to-end social media campaigns, crafted engaging copy, and grew client followings through tailored strategies.
Freelance
Marketing Management (2024 – 2025)
Managed a portfolio of 70 client accounts using GoHighLevel CRM, ensuring high client satisfaction and streamlining campaign delivery. Designed marketing assets, launched new Instagram accounts, and established brand voice & visual style. Supported business development through proposal writing and client onboarding.
Pet Biz Creatives
Social Media Campaign Manager (2024 – 2025)
Led social media campaign planning and execution, crafted on-brand copy for posts and email campaigns, and increased client followings through tailored content strategies. Aligned social strategy with business goals, resulting in measurable increases in engagement and conversions. Proficient in tools including Meta Business Manager, Asana, Klaviyo, Canva, and Shopify.
JPLA Group
Group Digital Marketing Coordinator (2023 – 2024)
Coordinated digital marketing efforts for leading Australian jewellery brands. Managed social media platforms, executed EDMs, provided marketing support to retail stores, and worked with the group's media agency for digital advertising. Proficient in tools including PageProof, Brandwatch, Mailchimp, and Dotdigital.
LOUD Communications
Marketing and Advertising Graduate Trainee & Account Coordinator (2022 – 2023)
Supported account management, gained exposure to strategy development and the creative department, and contributed to campaigns for major clients. Strengthened skills in communication, organisation, and problem-solving.
Halation Agency
Marketing Intern (2021 – 2021)
Managed CRM tasks using Salesforce, prepared for client meetings, supported social media management, and gained insight into fashion wholesale marketing and retail representation.
PRD Nationwide
Receptionist & Admin Support (2017 – 2022)
Delivered front-of-house service across four offices, supported marketing tasks, assisted with campaign execution, and coordinated materials for property sales and rentals.
Broadsheet Sydney
Editorial Intern (2017 – 2017)
Assisted with editorial tasks, learned content management and digital publishing processes, and published and edited articles for the website.
Key Skills
Qualifications
Bachelor of Communications (Journalism) (2022)
University of Technology Sydney
Bachelor of Communications (Language & Culture) (2022)
University of Technology Sydney
Key Industries
Software & Tools
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