About
Marketing is moving fast. AI is changing expectations and everyone has an opinion. I help business owners and senior managers make confident, defensible decisions about marketing, brand and AI.
With 25+ years in marketing and brand leadership, I’ve guided hundreds of organisations through digital disruption, economic cycles, COVID pivots, and now AI adoption. I bring strategic clarity and commercial pragmatism shaped by experience across client-side and agency environments, including nearly two decades leading my own marketing agency.
Leaders work with me to:
- sharpen positioning and direction so they attract the customers they want
- set practical decision criteria for marketing and AI initiatives - what to back, what to stop, what to test
- align executives and teams quickly, reducing stalled decisions and internal debate
- - protect brand integrity while moving forward with purpose.
Through My Marketing Matters, I provide executive briefings and advisory support - bringing clarity, judgement and practical guardrails - so you can build momentum without avoidable risk to brand and reputation, while still improving marketing performance.
If you’re making decisions carrying brand, revenue, and reputational consequences, and you want clarity you can defend - let’s connect.
Experience
dms CREATiVE (Toowoomba, QLD)
Head of Brand Strategy | AI (2026 – Present)
As Head of Brand Strategy & AI, I advise leaders on critical decisions that shape growth and protect reputation - aligning brand, marketing, and emerging technology in fast-changing environments.
My role includes:
• Facilitation & alignment: Leading brand and strategy workshops to clarify direction, strengthen positioning, and build organisational alignment for effective execution.
• Strategic advisory: Guiding marketing priorities, audience strategy, and investment decisions—including AI-forward opportunities, data-informed thinking, and risk-aware adoption that safeguards brand integrity.
I help leadership teams get unstuck, establish clarity, and move forward with confidence—without creating unnecessary brand risk.
Skills: Brand Development, Branding & Identity, +4
My Marketing Matters
Founder | Executive Marketing Mentor (2025 – Present)
Leaders don’t need more information - they need better insight.
My role includes:
• Executive briefings: Providing independent, brand-led intelligence and practical clarity (what matters, why it matters, and what to ask next) so leaders can make confident, defensible decisions—without needing to become marketers.
• Strategic advisory: Supporting senior decision-making across marketing, brand, and AI—setting clear decision criteria, clarifying trade-offs, and building momentum with the right guardrails in place.
Skills: Branding, Positioning (Marketing), +3
DMS Creative
Director (2006 – 2025)
I led a team of experienced marketers, designers, and copywriters—partnering with clients across various industries to shape brands, unlock growth, and deliver marketing with real impact.
My role spanned strategy, facilitation, creative leadership, and business management, with a focus on:
• Workshop facilitation: Leading collaborative brand and planning sessions—helping businesses sharpen direction, define their market, and build a foundation for sustainable growth.
• Brand development: Evolving and refreshing brands to reflect future direction—not just past identity.
• Strategic consultancy: Providing clear, expert guidance on marketing priorities, audience alignment, and investment planning to support confident decision-making.
• Campaign direction: Developing and guiding integrated marketing campaigns focused on clarity, consistency, and ROI.
• Content & messaging: Crafting messaging frameworks and content strategies that resonate across all touch points - from websites to social media.
• Client partnership: Acting as a trusted advisor and embedded extension of client teams.
• Team leadership: Supporting a high-performing creative team to deliver strategic, impactful, and lasting work.
• Business stewardship: Overseeing operations, budgeting, and agency growth while staying closely connected to community and values.
At its core, my work has always been about helping businesses get unstuck, gain clarity, and take their next step with confidence.
QIC Grand Central Shopping Centre
Marketing Manager (2005 – 2011)
At Grand Central Shopping Centre, I led the marketing department through a period of strategic growth and increased customer engagement. My tenure was defined by delivering initiatives that strengthened brand presence, enhanced customer experience, and supported commercial performance.
Skills: Advertising, Marketing Strategy, +3
Qualifications
Bachelor of Business, Marketing and Human Resource (1999)
University of Southern Queensland
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