About Kristy
Kristy Mason is an experienced e-commerce and marketing leader with a proven track record of founding, scaling, and successfully exiting businesses in the wedding and tourism industries. As co-founder of The Whole Bride Pty Ltd, she grew the business into a multi-million-dollar operation, leading all aspects of marketing, e-commerce, operations, and business strategy.
With expertise spanning digital marketing, content strategy, social media, branding, CRM management, and data-driven decision-making, Kristy combines commercial acumen with creative thinking to deliver measurable business growth. Her background in photography and branding also saw her build and manage a successful boutique agency and a seven-figure wedding photography business, where she developed high-performing marketing campaigns, managed significant budgets, and built strong stakeholder relationships across multiple platforms.
Experience
The Whole Bride Pty Ltd
Co-Founder & Marketing Manager (2019 – 2026)
Co-founded and scaled a wedding e-commerce business to $3M annual revenue. Managed a team of 7, implemented business systems, oversaw financial reporting, inventory, and successfully negotiated the sale of the business in 2026.
Gather Creative
Marketing Director (2014 – 2025)
Led marketing strategies for boutique brands in tourism, hospitality, weddings, and lifestyle sectors. Developed brand strategies, executed integrated campaigns, managed social media, and analysed campaign performance.
Tweed Coast Weddings
Founder/Marketing Manager (2013 – 2026)
Founded and built Tweed Coast Weddings, elevating the region as a premier wedding destination. Managed content creation, digital campaigns, events, and relationships across the Tweed region.
Figtree Wedding Photography
Founder/Manager/Photographer (2012 – 2018)
Built and scaled a seven-figure wedding photography business, leading a team of 10. Managed brand positioning, paid advertising, CRM, budgeting, website development, and SEO/SEM strategies.
Aussie Home Loans/Commonwealth Bank
State Marketing Manager QLD/NT (2009 – 2013)
Managed online and offline marketing strategies, a $2M budget, and delivered brand awareness. Led the state marketing plan, budget allocation, collateral creation, and digital campaign execution.
Worldtourism
Digital Marketing Manager (2008 – 2009)
Oversaw performance marketing, content, and brand communications. Managed SEM campaigns, eDM campaigns, website copywriting, PR coordination, and team performance.
Roamfree
Marketing Coordinator (2008 – 2008)
Contributed to the early-stage growth of the business by managing a $20M marketing budget, overseeing national advertising initiatives, and partner promotions.
Qualifications
Bachelor of Marketing (2006)
University of South Australia
Key Industries
Software & Tools
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