Kristen Holden
Chief Marketing Officer
Skilled AI-augmented Chief Marketing Officer with 25 years of marketing expertise leveraging AI tools for exceptional results.
About Kristen
Kristen Holden is an AI-augmented Chief Marketing Officer with 25 years of experience in building and scaling marketing functions across various sectors. She has integrated AI tools like Claude, Replit, Cursor, ElevenLabs, and Midjourney into her daily work, allowing her to deliver at an exceptional pace and quality. Kristen has a proven track record in achieving significant results, such as scaling over 100,000 users at Circles Life and generating $120M in revenue at Health.com.au. She excels in full marketing strategy, team leadership, growth and acquisition, brand development, technology implementation, and go-to-market planning.
Experience
Sapyen
Chief Marketing Officer (2022 – 2023)
Developed, tested and launched the brand for a men's fertility health business, focusing on brand identity, website development, content strategy, and go-to-market strategy. Created marketing infrastructure and executed digital campaigns for sensitive consumer health categories.
SHDD, ClubOS, Accelerer and Multiple Clients
Fractional CMO and Founder (2021 – Present)
Running concurrent fractional CMO and consulting engagements across multiple businesses while utilising AI tools such as Claude, Replit, Cursor, ElevenLabs, and Midjourney to deliver high-quality outcomes simultaneously. Involved in building various products and marketing strategies for diverse businesses.
Circles Life
Growth Lead (2020 – 2021)
Led the growth of Circles Life in the Australian market, achieving over 100,000 customers. Developed and implemented the complete acquisition engine across various channels, conducting structured weekly experiments to scale winning strategies without physical retail presence.
Startup Bootcamp
Mentor (2019 – Present)
Mentoring over 3,200 startups in go-to-market strategy, product validation, and ecosystem connections. Providing guidance on growth strategies, early customer acquisition, and marketing stack setup to support startup success.
Easy Weddings
Chief Marketing Officer (2019 – 2020)
Oversaw marketing for Australia's largest consumer wedding marketplace, managing both B2B and B2C sides simultaneously. Led various marketing functions including paid acquisition, SEO, email, content, and conversion optimization for a two-sided marketplace.
MYOB
Startup Manager (2017 – 2019)
Managed MYOB's engagement with the Australian startup ecosystem, designing and executing programs to enhance SMB perception and drive uptake within the startup community. Established partnerships and initiatives to support startup growth.
SportChamps
Head of Marketing and Support (2016 – 2017)
Contributed to the development and launch of Australia's first social betting platform, overseeing design, digital marketing, and go-to-market strategies from concept to product launch. Executed marketing campaigns and supported user engagement initiatives.
Health.com.au
Chief Marketing Officer (2012 – 2015)
Managed all marketing functions for Health.com.au, driving growth to $120M in annual revenue. Led SEO, paid acquisition, branding, website development, email marketing, events, and team building, transforming the company's marketing operations.
SilverStreet
Chief Marketing Officer (2011 – 2012)
Developed marketing and product strategies for a leading SMS provider, focusing on brand expansion and international scaling. Created long-term plans to grow consumer brands and increase market presence globally.
99designs
SEO and Marketing Lead (2010 – 2011)
Led digital marketing strategies including SEO, PPC, and social media for a global design marketplace. Contributed to significant revenue growth through website development, marketing initiatives, and advertising campaigns.
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