Kevin Fernandes
Marketing Strategist
Experienced Senior Media & Digital Leader with Integrated Strategies Expertise
About Kevin
Senior media and digital leader with 15+ years of experience in integrated media strategies, digital channel performance, and team leadership. Recognised as a B&T Top 10 Head of Investments in Australia (2023). Expertise in TV, VOD, OOH, digital, social, search, programmatic, retail media, and audio. Skilled in team coaching, budget ownership, performance analytics, and content strategy. Experience at Team Lewis, Havas Media, Google, and ZEDO Inc. MBA in E-Business and Bachelor of Engineering in Computer Engineering.
Experience
Team Lewis
Head of Media (2025 – Present)
Led the launch of Team Lewis's media division in APAC and MENA, developed go-to-market strategy, won new clients, and provided media training. Represented the agency at industry events and boards.
Havas Media
National Head of Partnerships & AdTech (2023 – 2025)
Managed $120M+ in media investments, led media strategy, coached brand teams, drove innovation, and managed key agency relationships with platform partners.
Havas Media Australia
Head of Data Solutions & AdTech (2018 – 2023)
Led audience-targeted strategy, developed data and digital roadmap, onboarded clients, and pioneered Australia's first identity-based programmatic buy.
Havas Media Australia
Head of Programmatic (2015 – 2018)
Established and scaled Affiperf trading desk, built programmatic buying capabilities, and achieved +45% YoY billing growth.
Google Australia
Account Manager (2014 – 2015)
Managed agency relationships, launched programmatic campaigns, and provided training on digital buying and measurement.
ZEDO Inc.
Manager - Network Relations (2009 – 2014)
Led publisher development and rich media innovation across US & APAC, growing revenue by 18%. Represented the business at industry events and built partnerships across the digital advertising ecosystem.
Key Skills
Qualifications
Business (2011)
Welingkar Institute of Management
Computer Engineering (2009)
Don Bosco Institute of Technology, India
Key Industries
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