Kerry Matheson
Marketing Strategist
Experienced Customer Growth & Transformation Advisor with 20+ Years' Experience
About Kerry
Senior growth, customer, and transformation leader with over 20 years of experience in improving customer acquisition, onboarding, engagement, and retention. Skilled in combining customer insight, commercial thinking, and technology to identify growth opportunities, enhance customer journeys, and deliver measurable outcomes. Seeking advisory, consulting, and fractional leadership roles in customer growth, experience, lifecycle marketing, digital transformation, and AI-enabled productivity.
Experience
Rest Superannuation
Head of Member Experience (Onboarding, Growth & Retention) (2023 – 2026)
Led onboarding and lifecycle strategy for over 2 million members, doubled app adoption, identified key triggers for digital engagement, and delivered 3x uplift in engagement through personalisation. Also, established a visual content studio and co-founded a photography studio for Australian brands.
Rest Superannuation
Head of Member Journeys (Strategy, CX & Transformation) (2020 – 2023)
Established enterprise-wide customer journey capability, built human-centred design capability, influenced enterprise initiatives, improved alignment of integrated customer experiences, and reduced friction across key customer journeys.
Westpac Banking Group
Product Owner – Connected Channels (2016 – 2019)
Owned digital product initiatives, delivered cost savings through digital channel migration, reduced contact centre reliance, optimized UX for high-frequency tasks, and led agile transformation.
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