Kellie Tyrrell
Market Research Specialist
Senior insight and engagement leader with 20+ years turning evidence into strategy, $3M VoC practice built
About Kellie
Kellie Tyrrell, a Sydney-based Australian Citizen, is a Senior insight and engagement leader with over 20 years of experience in translating complex evidence into actionable strategies. She has built a $3M Voice of Customer practice across 33 countries and facilitated $120M+ in property sales through customer strategy. Kellie is highly skilled in complex data synthesis, stakeholder engagement, team leadership, and designing listening frameworks. She has advised senior executives and boards in various industries including FMCG, healthcare, and financial services.
Experience
Greenwich Place Aged Care
Client Relations & CRM Lead (2023 – 2025)
Led customer strategy and CRM implementation, achieving full occupancy within two years and enabling $120M+ in property sales. Designed customer feedback frameworks, implemented CRM models, and managed cross-functional relationships to improve conversion and retention.
Advantage Group
Head of Research, Insight & Strategy - VoC (2016 – 2022)
Founded and scaled a global Voice of Customer practice, generating $3M in annual revenue within four years. Led research programs in 33 countries, recruited and managed multidisciplinary teams, and developed global storytelling standards. Provided insight programs for global retailers and suppliers worldwide.
Inner Perspective Group
Managing Director (2009 – Present)
Founded a strategic advisory translating customer insights into experience strategy, service design, and commercial growth. Partnered with leadership teams across multiple sectors, designed and implemented Voice of Customer frameworks, facilitated executive workshops, and built internal insight capabilities. Delivered large-scale programs recognised by global organisations like Coca-Cola and ALDI.
Sanitarium Health Food Company
Head of Research & Insights (2008 – 2014)
Led insight functions supporting brand, product, and marketing strategy across Australia and New Zealand. Managed internal insight divisions, collaborated with innovation teams, and set up brand health tracking systems. Designed and executed insight training programs to foster an 'insight culture' within the business.
Mediacom WPP
Insight Strategist (2007 – 2008)
Lead research and insight strategies for clients across industries like FMCG, automotive, banking, technology, and government. Designed campaign tracking solutions, facilitated communication insight generation processes, and ran qualitative research projects for clients in automotive, entertainment, and financial sectors.
The Coca-Cola Company
Customer Insight Specialist (2001 – 2007)
Delivered large-scale consumer insight programs, managed research processes for different brands, and led insight initiatives for business change. Played a core strategic role in annual brand planning processes and facilitated communication insight generation for various industries.
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