Kellie Savage
Chief Marketing Officer
Fractional CMO & Marketing Strategist with 20+ Years in Brand Strategy & Product Positioning
Summary
Kellie Savage is a Fractional CMO and Marketing Strategist with over 20 years of experience in shaping brand and marketing strategies for Food and FMCG businesses. Known for providing strategic direction to internal teams and external agencies, Kellie excels in defining product positioning, retailer narratives, and marketing roadmaps. Her career highlights include driving significant volume and revenue growth, strengthening partnerships with major retailers, and establishing marketing as a growth function. Kellie's expertise lies in brand strategy, product differentiation, go-to-market growth, and commercialisation.
Experience
SAVAGE EDGE
Marketing Leader | Strategist | (2025 - current)
Owner and founder of Savage Edge Marketing Services, partnering with businesses to provide senior-level marketing strategy, positioning and go-to-market direction without the overhead of a full-time CMO.
Engagements focus on bringing clarity and structure to brand, product and growth decisions — guiding founders, leaders and teams through periods of scale, launch or transition.
Scope of advisory work includes:
• Brand and marketing strategy development
• Product positioning, naming and differentiation
• Retail and distributor sell-in narratives
• New product launch frameworks
• Growth and marketing roadmaps aligned to resources and budget
• Strategic briefing and direction to agencies and internal teams
Ridley Corporation Pty Ltd
Head of Marketing (ANZ & International) (2019 - 2025)
Led brand, portfolio, and go-to-market strategy for a $1.3B+ revenue animal nutrition business. Defined brand architecture, delivered significant growth, and strengthened partnerships with major retailers and distributors.
JC's Quality Foods
Marketing Manager (2018 - 2019)
Defined brand and marketing strategy, introduced consumer insight frameworks, and led digital transformation for a family-owned FMCG manufacturer.
Fonterra Brands Australia
Trade Marketing Manager - Foodservice (Contract) (2017 - 2018)
Shaped national foodservice marketing strategy, guided product and packaging changes, and designed trade initiatives to enhance engagement.
McCormick Foods Australia
Marketing Commercialisation, Channel Marketing & Brand Manager (2010 - 2016)
Led commercialization of new products, established export strategy, repositioned portfolios, and improved margins through cost optimization.