Kaye Evans
Copywriter
Freelance copywriter with over eight years experience.
About Kaye
Over my 30+ year career, I have worked in a variety of ad agency and marketing roles and in 2014, launched my Brisbane-based copywriting business, KK Copywriting. The breadth of my experience in copywriting, ad agency account service and project management means I am quickly able to determine the scope of a client's brief and the tone and style of copywriting required, and confidently deal with key stakeholders.
Platforms: websites including blogs, social media, marketing collateral, magazine editorial
Key industries and clients:
Retail:
Kmart Australia
Travel: Flight Centre Australia
Insurance: Allianz
Real Estate: Ray White
Education: Australian Online Courses, University of Canberra
Agencies: Oath Creative, Media Heroes, Full Measure Digital
Government: Queensland Department of Health
Construction: Premis, Bruin Builders
Corporate: Corporate Traveller, Recruitment Marketing Magazine
Not-for-profit: Animal Welfare League NSW
Childcare: John Wall Childcare, Treehouse Early Learning Manly
Experience
KK Copywriting
Owner and copywriter (2014 – Present)
Provided copywriting services for a wide range of industries including retail, travel, construction, government, and more.
Flight Centre Australia
Project Manager/writer (2006 – 2013)
National Events Team - Travel Expos.
Clients: Flight Centre, Escape Travel, Student Flights, Travel Associates, Cruiseabout.
De Pasquale Advertising
Account Director (2005 – 2006)
Clients: Mathers, Williams Shoes.
Flight Centre Australia
Project Manager/writer (2002 – 2005)
Publishing, advertising and local store marketing teams. Clients: Flight Centre, Escape Travel, Travel Associates, Cruiseabout.
Y&R Advertising - Melbourne
Account Director (1997 – 2002)
Client: Myer Direct.
DDB Advertising - Melbourne
Account Executive (1995 – 1997)
Clients: JAG, Daimaru department store.
Key Skills
Qualifications
Bachelor of Media Studies (1991)
Griffith University
Key Industries
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