Katie Kelly
Chief Marketing Officer
I have more than 20 years of B2B marketing experience, with the past several years focused on digital marketing within SaaS and technology businesses.
About Katie
I help businesses grow by building brands people trust, creating marketing strategies that actually work, and transforming how companies connect with their customers.
With 20+ years of senior marketing leadership across B2B and B2C industries, including SaaS, manufacturing, construction, microbiology, tourism, and hospitality. I bring both the strategic vision and the hands-on capability to get things done.
What I do best:
→ Brand Strategy & Positioning — building clear, compelling brands that cut through the noise
→ Digital Marketing & SEO — driving organic growth and measurable online performance
→ Go-to-Market Strategy & Product Launches — taking products and services to market with impact
→ Customer Experience — designing journeys that convert prospects into loyal advocates
→ Team Leadership & Agency Management — building high-performing teams and getting the best from partners
→ Integrated Campaigns — demand generation, lead nurture, and full-funnel execution across B2B and B2C
I've worked with businesses at every stage, from growth-phase scale-ups to established enterprises, helping them align marketing to commercial objectives, sharpen their positioning, and deliver real, measurable results.
If you're looking for a senior marketing leader who combines big-picture thinking with a genuine bias for action, I'd love to connect.
Experience
Netstar Australia
Executive - Marketing & Customer Experience (APAC) (2021 – 2026)
Led regional marketing strategy, customer experience, brand growth, and commercial performance across the APAC region. Managed end-to-end go-to-market strategies, product launches, and customer journey optimization. Provided market intelligence, managed agency relationships, and optimised marketing performance for maximum commercial outcomes.
Marketing Director
Marketing Director (2021 – 2024)
Member of the Australian Executive Committee responsible for national marketing strategies, brand development, customer acquisition, digital transformation, and marketing operations. Managed marketing budgets, led digital transformation initiatives, and collaborated with global teams to localise brand strategies. Achievements include generating significant sales pipeline growth, launching national B2C retail channels, and transforming customer contact centre performance.
ControlWorks | ControlStore | Powerlink Solutions
General Manager – Marketing & Customer Experience (2020 – 2023)
Developed and executed marketing strategies to drive business growth, enhanced customer relationships and loyalty, managed brand positioning, and mentored marketing and customer experience teams. Achievements include aligning brand strategy with company vision, improving NPS scores, and redesigning LinkedIn pages for increased user engagement.
FROMM Packaging Australia
Marketing Consultant (2016 – 2024)
Developed tailored marketing strategies, executed multi-channel campaigns, strengthened brand positioning, and analysed campaign performance. Notable achievements include spearheading website development and SEO impact, leading to increased marketing lead revenue and global replication of marketing success.
FourSeeds Marketing
Principal Consultant (2014 – Present)
Founded and led a successful marketing consultancy, delivering tailored strategies to businesses across Australia. Developed and executed comprehensive marketing strategies, led marketing initiatives including SEO, content strategy, and customer experience frameworks. Advised clients across industries, managed branding, website development, and multi-channel marketing strategies.
Key Skills
Qualifications
Masters of Marketing (2009)
University of Newcastle
Key Industries
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