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Katherine Bineham

Katherine Bineham

Marketing Strategist

Marketing Strategist | Websites, Digital Campaigns, Content & Brand Growth

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About Katherine

Katherine is a versatile Marketing Consultant with over 10 years of experience helping businesses build brands, generate leads and engage customers through strategic marketing. She has worked across financial services, education, property, events and professional services, supporting organisations ranging from startups and small businesses to established brands.

Combining strategic thinking with hands-on execution, Katherine specialises in marketing strategy, digital campaigns, website design and development, content marketing, CRM, brand positioning and customer engagement. She has led website projects from concept to launch, developed multi-channel marketing campaigns, produced podcasts, created brand identities and delivered content that drives awareness, engagement and growth.

Known for her ability to quickly understand new industries and audiences, Katherine works closely with business owners and leadership teams to translate business objectives into practical marketing strategies and measurable outcomes. Whether building a marketing plan, launching a website, producing a podcast or driving lead generation through digital channels, she brings a collaborative, results-focused approach to every project.

Experience

Freelance Marketing Consultant

Marketing Consultant (2025 – Present)

Providing strategic marketing support to businesses across various sectors, developing marketing strategies, managing digital marketing, leading website design projects, and producing engaging content.

Urban Revolutions

Marketing Manager (2025 – 2025)

Leading marketing for four brands, driving brand awareness, managing digital channels, and supporting brand repositioning and website redevelopment.

Sydney Symphony Orchestra

Assistant Marketing Manager (2021 – 2022)

Managed marketing budgets, coordinated concert campaigns, and supported marketing collateral creation and campaign strategies.

The Money Sandwich

Co-Founder, Marketing and Operations Manager (2020 – 2025)

Co-founded and managed a financial education business, developed workshops, online courses, events, and podcasts to enhance financial literacy, while overseeing marketing strategies and operations.

Noall & Co.

Marketing Manager (2020 – 2021)

Led a company rebrand, managed customer research, and developed content and campaigns to increase brand awareness and engage younger demographics.

oOh! Media

National Channel Manager - Retail Extra (2015 – 2020)

Managed national budget and strategy, presented insights at sales conferences, and built key partner relationships.

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