Karen Bowness

Partnered with sales leaders and founders of high-growth B2B tech firms to build sales-first marketing engines. Designed and optimized full-funnel demand generation programs while delivering GTM strategy, sales enablement, and lead generation to accelerate pipeline growth.

Led APAC demand gen and global marketing, aligning with regional sales goals. Owned demand generation and ABM programs, leveraging partnerships to drive lead generation. Managed high-performing global marketing team, resulting in impressive pipeline growth.

Drove leads to support hypergrowth for an Australian Recruitment Saas Software vendor. Led APAC marketing strategy, oversaw in-person and digital events, and worked closely with PR Agency to drive digital and TV coverage. Achieved and exceeded monthly lead targets while revamping content for increased lead conversion rates.

Managed marketing activities for New Zealand's largest Health Technology vendor. Developed and executed strategic marketing plans, implemented content strategy, managed a team, and drove revenue growth while reducing costs. Implemented content marketing and improved CRM accuracy and data quality.

Supported the Sales Team with marketing campaigns across South Africa, Asia, and Ireland. Designed and executed marketing activities, built relationships with associations, and utilized Eloqua for effective campaigns. Introduced a content marketing strategy that generated 225 demo requests in 6 months.