Kamila Kingston
Chief Marketing Officer
Fractional CMO and founder. I take wellness and beauty brands from unknown to globally stocked. Category creator, 20 plus years.
About Kamila
Kamila Kingston is a founder, fractional CMO and bestselling author with more than 20 years building premium wellness and beauty brands from the ground up. She cofounded White Lotus Beauty in 2004, the original crystal beauty tool brand, and grew it into a globally stocked range carried by retailers including Ulta Beauty and Nordstrom, with over 50 industry awards. She also cofounded Yavelle, a premium deuterium depleted water brand.
Qualified in Complimentary Medicine, Digital Marketing and author of three bestselling books, Kamila pairs founder level commercial instinct with hands on marketing leadership. She owns the full picture for the brands she works with: positioning and category creation, ecommerce and Shopify, paid Meta and Google, SEO and structured data, email and automation, and retail and marketplace expansion across Australia, the UK, Europe and the USA.
For clients she brings strategic clarity and the systems to execute it, getting strong results from lean teams and modest budgets. Her specialty is taking a brand from unknown to recognised.
Experience
Yavelle
Co-Founder & Director (2026 – Present)
Co-founded Yavelle, a premium deuterium depleted water brand, and led brand strategy, digital presence, and international retail expansion. Positioned the brand at the intersection of science-led wellness and longevity, with active distribution in the USA and the UK.
Freelancing
Business Consultant & Brand Strategist (2016 – Present)
Provided strategic consultancy to clients across ecommerce and retail, managing team workflows, running discovery calls, and leading sales strategy, social media and advertising campaigns. Recognised as a top rated consultant for delivering measurable marketing results.
White Lotus Beauty
Co-Founder & Marketing Director (2004 – Present)
Co-founded and led White Lotus Beauty to become a globally recognised premium holistic beauty brand. Managed SEO, social media promotion, advertising campaigns, retailers and buyers and business planning. Achieved significant organic traffic growth and trained industry professionals worldwide in holistic beauty techniques.
Qualifications
Certified Digital Marketing Professional (2020)
Digital Marketing Institute
Bachelor Of Health Science (2007)
Charles Sturt University
Key Industries
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