Kami Ramini
Brand Strategist
Senior Brand, Marketing & Communications Leader | Building Purpose-Driven Brands, Customer Loyalty & Sustainable Commercial Growth
About Kami
Senior brand, marketing and communications leader with more than 15 years' experience building purpose-driven consumer brands that strengthen customer relationships, inspire loyalty and deliver sustainable commercial growth.
Proven success combining customer insight, strategic thinking and creative leadership to develop distinctive brand experiences, commercial marketing strategies and integrated campaigns that drive measurable business performance.
Kami's experience spans in-house leadership and consulting across premium consumer, lifestyle, food, health and tourism brands in Australia, New Zealand and international markets. She has led brand strategy, product launches, customer engagement and integrated campaigns across B2B and B2C audiences. Recent work has contributed to results 303% above commercial targets, 14% revenue growth, 60% growth in brand awareness and 150% growth in consultant acquisition.
Known for her purpose-driven approach, Kami has led multidisciplinary teams and managed marketing investment exceeding $2 million. Her early career in journalism and publishing shaped my belief in the power of a clear, compelling story.
Kami brings curiosity, creativity and a collaborative approach to each engagement, connecting people and ideas with commercial outcomes, so teams unite around shared belief, communicate with confidence, make meaningful decisions and grow with purpose.
Experience
Self-employed
Founder | Brand & Marketing Consultant (2026 – Present)
Led B2B marketing, communications, and growth strategy for Thermomix’s network of independent consultants across Australia and New Zealand. Successfully launched the 2030 Vision and Brand Values, led customer-facing publishing strategy, directed campaigns contributing to 303% above targets, received industry recognition awards, and conducted leadership training and team building.
Vorwerk Australia & New Zealand
Group Manager - Communications & Publications (2023 – 2026)
Led content, CRM, publications, and PR strategy for customer and consultant audiences. Successfully launched Thermomix Everyday Magazine, developed CRM strategy for over 800,000 customers, and was a finalist in Mumbrella’s 2023 Content Marketing Strategy of the Year.
The Mix Australia & New Zealand
Group Manager - Marketing & Communications (2020 – 2023)
Promoted to lead B2C brand, marketing, and communications for Thermomix, Kobold, and TheMix Shop. Developed a growth strategy, launched the Create Incredible brand platform, introduced audience segmentation, led digital projects, and restructured and led a team of up to 17 with a marketing budget exceeding $2 million.
The Mix Australia & New Zealand
Brand Manager (2020 – 2020)
Led brand and communications during COVID-19, developed and rolled out the 2025 Brand Vision and Purpose, redesigned brand health survey, and managed integrated brand campaigns and digital agency relationships.
Kami Ramini Media
Founder | Marketing and Communications Consultant (2015 – 2020)
Founded an independent marketing and communications practice, working with hospitality, lifestyle, arts, luxury, and consumer sectors. Led stakeholder workshops, executive presentations, and strategic planning sessions, and developed human-centred marketing strategies for various clients.
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