Justine Szalay
Chief Marketing Officer
Fractional CMO | Driving growth through brand, marketing and performance
About JUSTINE
Justine Szalay is a Chief Marketing Officer with over 15 years’ experience working across brand, marketing and growth.
She specialises in helping organisations improve how their marketing performs, diagnosing where things are breaking down across the funnel, refining positioning and messaging, and aligning teams, channels and systems to drive stronger commercial outcomes.
Justine has worked across global brands, high-growth businesses and purpose-led organisations, including Coca-Cola, Zespri and EssilorLuxottica, as well as advising organisations across health, education and social impact. Her experience spans brand strategy, content and digital, with a strong focus on translating insight into practical action.
She is currently working as a Fractional CMO, partnering with organisations to strengthen marketing foundations, improve conversion across the customer journey and support teams to operate at a higher level, helping organisations unlock the next phase of growth.
Experience
Independent
Marketing & Growth Consultant (2024 – Present)
Partnering with organisations across various sectors to refine brand positioning, enhance communications, and execute integrated marketing initiatives. Developing insight-led strategies, translating consumer insights into campaigns, driving lead-generation, facilitating workshops, and advising on communications planning.
Purpose
Director of Strategy (2018 – 2024)
Leading brand and communications strategy for diverse clients in the philanthropy, NGO, and corporate sectors. Developing insight-driven strategies, facilitating workshops, and mentoring strategists. Contributing to agency operations and marketing initiatives.
Independent
Strategic Consultant (2017 – 2018)
Delivering brand strategy and campaign planning for lifestyle, education, and technology sectors. Leading strategic responses for clients, partnering with agencies, and advising on structure and processes.
Coca-Cola South Pacific
Integrated Marketing Strategist (2015 – 2017)
Leading social marketing strategy for Coca-Cola brands, managing a team, and delivering integrated campaigns. Developing strategies for major campaigns and spearheading successful initiatives like 'Taste the Feeling' and Sprite relaunch.
Key Skills
Key Industries
Software & Tools
Ready to work with Justine Szalay?
Get matched with Justine Szalay or another top marketing consultant in minutes.