Justina Saikauskaite
Chief Marketing Officer
Brand-led marketing growth
About Justina
Hey, I'm Justina 👋
I'm a brand strategist and fractional CMO. What sets me apart is that most marketers take the job and start running ads. I start by finding the real problem underneath the one you think you have, and then build the strategy, the creative, and the numbers to fix it.
I work across all three altitudes:
→ Strategy: positioning, brand architecture, the "why are we even doing this" thinking.
→ Creative: I've led international brand productions and campaigns that landed as the best-noticed ads across the UK, US, and Germany.
→ Numbers: I love data and excels. I've managed $30–60k campaign budgets, cost-of-acquisition and ROAS targets, full-funnel across B2B and B2C.
Nine years of it across agency, in-house and freelance, from the Baltics and Nordics to the UK, US and now Australia. NordPass (by NordVPN), Go Vilnius, Hostinger, Barbora, and plenty more I could talk your ear off about.
I do my best work with founders who genuinely believe in what they're building. The ones who want to be seen for the right reasons, not just louder than everyone else.
Experience
Self-employed
Freelance Brand Strategist & Fractional CMO (2024 – Present)
What can I do for your brand:
⚡ Develop brand strategies that actually work (positioning, audience, identity, messaging)
⚡ Lead brand & product launches from idea to execution
⚡ Act as a fractional CMO, fixing positioning issues and scaling always-on marketing activities with clarity
⚡ Lead creative campaigns from idea to execution
Nord Security
Brand Manager @ NordPass (2023 – 2025)
Accomplished successful rebranding, coordinated international video shoots, aligned company-wide on brand performance, and led marketing activities for top PR projects like 'Top 200 Most Common Passwords.'
Nord Security
Social Media Manager @ NordPass (2022 – 2023)
Drove significant increases in traffic, conversions, and engagement on social media platforms by developing full-funnel strategies and creating relatable content angles.
Go Vilnius
Marketing Project Manager (2021 – 2022)
Developed brand identity, managed website creation, and led launch campaigns for projects like International House Vilnius and Vilnius TechFusion. Managed agencies and freelancers for creative, digital, and PR projects.
SuperYou
Project Manager (2018 – 2020)
Managed clients, contributed to influencer ranking platform launches, developed research models, led photoshoots and video productions, and exceeded engagement KPIs for social media activations.
Key Skills
Key Industries
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