Jun Zhi Chin
Digital Marketing Manager
Senior Growth Marketing Leader with expertise in Paid Media, CRM, Analytics, and AI
About Jun Zhi
Senior Growth Marketing Leader with 8+ years of experience in scaling B2C and B2B SaaS platforms. Skilled in Paid Media Management (Google Ads, Meta Ads, Bing Ads, TikTok Ads), CRM (HubSpot, ActiveCampaign, Salesforce), Analytics & Optimisation (GA4, GTM, Amplitude, Kissmetrics, Tableau), Content & Build Tools (Webflow, WordPress, Canva, CapCut), and AI & Automation tools. Experienced in growth strategy, experimentation, and full-funnel growth systems.
Experience
Cape Digital
Director (2024 – Present)
● Lead end-to-end digital marketing strategy across Paid Media, SEO, CRM, Email Marketing, and Conversion Optimisation.
● Manage client acquisition campaigns across Google Ads, Meta Ads, LinkedIn Ads, and organic growth channels.
● Develop and optimise landing pages, funnels, and automation workflows to improve lead generation and conversion rates.
● Work closely with founders and leadership teams as a fractional marketing partner to drive growth initiatives and go-to-market execution.
● Oversee campaign reporting, performance analysis, budget management, and ongoing growth experimentation.
Managed digital marketing and growth projects for clients including Wilson Medic One, MP Cleaning Services, FloCryo, Maxima Properties and Push N Pull Fitness
The Access Group
Growth Marketing Manager (2023 – 2024)
Owns end-to-end growth strategy for a B2B SaaS platform. Design and implement full-funnel growth systems, lead experimentation roadmap, and achieved significant growth milestones.
Dedoco Global
Growth Marketing Manager (2022 – 2023)
Built the company's growth engine across acquisition, activation, and conversion. Defined positioning, improved lead quality, and designed conversion-focused funnels.
Startupbootcamp Australia
Head of Growth Marketing (2022 – 2022)
Led growth strategy and execution for venture-backed startups and enterprise innovation projects. Built and scaled experimentation frameworks, ran over 100 growth experiments, and managed cross-functional teams.
ADPList.org
Head of Growth (2021 – 2022)
Built the growth function from 0→1 for a global mentorship platform. Designed growth loops, defined growth strategy, and scaled acquisition through various channels.
OpenLearning (ASEAN)
Growth Marketing Manager (2020 – 2021)
Led growth and digital initiatives across the ASEAN region, defined key metrics, managed digital ad campaigns, and oversaw SEO, SEM, and content strategies.
StartupBootCamp Australia
Growth Hacker (Contract) (2019 – 2020)
Validated assumptions, selected KPIs, conducted A/B testing, and drove user acquisition and growth through digital channels.
Suzuki Australia
Marketing Coordinator (Contract) (2018 – 2019)
Developed and tracked digital marketing campaigns, performed industry analysis, and devised strategies to drive online traffic to the company's pages.
Key Skills
Key Industries
Software & Tools
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