Julie Ta
Brand Strategist
Brand Strategist and Copywriter / Fractional Marketer
About Julie
Julie is a seasoned brand strategist with 10 years of digital marketing experience. Through a unique process of deep insight, she creates the DNA of a brand, and crafts the messages that matter to people, by sculpting stories that speak to their hearts and minds. Words have the power to compel, sell, inspire, and ignite. Through pivotal brand strategy and poetic copywriting, Julie distils the clarity and consistency needed to elevate for-purpose brands – so they too can stand out, without shouting.
Brand strategy | Verbal identity | Brand messaging | Website copywriting | Marketing consulting
Experience
Akin Studio
Brand Strategist & Copywriter (2016 – Present)
Brand positioning and messaging strategy, specialising in verbal identity, brand tone of voice, and creative copywriting.
Industry experience: FMCG, property, interiors, lifestyle, health, wellness, mum & baby, fashion, luxury, beauty, food & beverage, hospitality, tourism, travel, e-commerce, professional services, non-profit, B2B, retail, start-up, events, education, tech, and more.
Qualifications
Bachelor of Business (Marketing, Communications) (2014)
Monash University
Key Industries
Software & Tools
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