Julian Boram
Chief Marketing Officer
Experienced Senior Marketing Leader Driving Growth & Brand Building
About julian
Commercially focused senior marketing leader with a proven track record in driving growth and delivering material results. Experienced in end-to-end marketing strategy, budget allocation, team leadership, and agency management across various industries. Skilled in D2C growth strategy, consumer brand scaling, performance marketing, CRM, and team and agency leadership. Notable achievements include significant growth at major companies like CommInsure, AAPT, Darling Harbour, AAMI Insurance, ACCA, and ClearCourse. Core capabilities include budget planning, brand leadership, product launches, and stakeholder management.
Experience
TROH Consulting
CMO | Growth & GTM Transformation (2025 – Present)
Steering founder-led businesses towards sharper commercial direction in marketing strategy, customer acquisition, and growth planning. Enhancing go-to-market plans, channel priorities, and marketing team performance through improved operating rhythm and budget focus.
ClearCourse
Group Marketing Director (2024 – 2025)
Leading growth strategy and go-to-market development for a portfolio of software, payments, and technology businesses. Transforming the marketing function into a disciplined, performance-driven engine and driving new revenue growth through market strategies across multiple verticals.
ADS Group
Marketing, Brand & Transformation Director (2020 – 2024)
Rebuilding the marketing function to drive growth across a complex environment. Achieving revenue growth, increased partner revenue, and improved CAC and LTV through integrated campaigns, channel optimization, and cross-functional alignment.
ACCA
Director & Country Head, ANZ (2015 – 2019)
Transforming a regional business into a growth engine with significant acquisition growth and improved customer satisfaction. Leading agile teams, developing partnerships, and enhancing brand growth through agency collaborations.
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