Jonathon Shipton
Marketing Strategist
Experienced Marketing Strategist Specialising in B2B Campaigns, SEO, and HubSpot
Summary
Jonathon Shipton, known as Shippo, is a versatile marketing strategist excelling in B2B and B2C campaigns. Skilled in SEO, HubSpot migration, lead generation, and marketing automation. Experienced in managing website migrations, SEO strategies, and marketing automation workflows. Proficient in LinkedIn advertising, account-based marketing, and cross-platform campaigns. Adept at client relationship management, campaign analysis, and quality assurance. Holds expertise in B2B marketing strategy, content strategy, SEO, HubSpot CMS, and more.
Experience
Brand chemistry
Strategist (2023 - current)
Develop and execute integrated lead generation and brand awareness campaigns for B2B organisations across Australia
Manage end-to-end SEO strategies, including technical audits, keyword research, content optimisation, and AI overview positioning
Lead complex website migrations from WordPress, Typo3, and other CMS platforms to HubSpot, including site architecture planning and content migration
Build, publish, and manage client websites, implementing custom modules and templates
Design and implement marketing automation workflows in HubSpot for lead nurturing and customer journey optimisation
Develop and manage LinkedIn advertising campaigns with audience targeting and conversion optimisation for B2B lead generation
Create Account-Based Marketing (ABM) strategies and campaigns for enterprise B2B prospects
Conduct strategic campaign performance analysis and KPI reporting across multi-channel marketing initiatives
Provide client relationship management and strategic marketing consultation to B2B organisations
Orchestrate cross-platform campaigns integrating SEO, paid media, social media, and email marketing
Quality assurance of content created by content writers, designers, and videographers
Manage digital marketing projects, coordinating internal teams, freelancers, and client stakeholders
Brand chemistry
Content Writer (2022 - 2023)
Created and published content for B2B organisations, including blog posts, case studies, marketing emails, ebooks, and social media
Conducted technical website and SEO audits, keyword research, and content optimisation
Quality assurance of content created by other writers, freelancers, and contractors
foundU
Social Media & Content Specialist (2021 - 2022)
Interviewed customers to write case studies and testimonials for SaaS platform
Managed social media content strategy and publication across multiple channels
Helped drive website rebuild project, including content strategy and SEO optimisation
Developed organisation-wide content marketing strategy
Aveo Group
Content Writer (2020 - 2021)
Applied customer segmentation research to write copy for websites, brochures, and advertising
Created content strategy based on customer insights and SEO research
Managed blog content and social media for senior living and wellness brand
Qualifications
Bachelor of Business Management (Marketing) (2017)
The University of Queensland
Bachelor of Journalism (2017)
The University of Queensland