Joel Moran
Chief Marketing Officer
Experienced CMO Level Marketing Professional with Sales Skills
About Joel
Joel Moran is a CMO Level Marketing Professional with experience in leading marketing efforts for high-profile businesses like Afterpay International and Kayo Sports. He possesses robust commercial acumen and sales skills, successfully doubling revenue and growing merchant partner businesses. Joel is known for driving growth through strategic marketing initiatives, brand development, and team leadership. He holds an Executive MBA and a Bachelor of Business with a Marketing Major.
Experience
Afterpay
Vice President, International Marketing (CMO) (2024 – Present)
Led all marketing efforts across Australia, New Zealand, UK, and Canada, focusing on brand strategy, performance marketing, ecommerce, CRM, and social media. Doubled revenue and grew merchant partner businesses. Managed full-funnel marketing program with AI and martech.
Afterpay
Director Brand, Growth & Product Marketing, ANZ. (2020 – 2024)
Responsible for brand marketing to grow active customers and revenue in Australia and New Zealand. Led major marketing programs and initiatives, successfully turning around team morale and delivering record-breaking campaigns.
Kayo Sports
Head of Brand & Marketing (2018 – 2020)
Directed strategic sales and marketing plans to grow Kayo Sports' subscriber base. Led brand positioning, advertising, content marketing, and creative services team. Achieved significant subscriber growth and revenue milestones, winning prestigious marketing awards.
Optus
Associate Director, Digital Marketing (2016 – 2018)
Managed digital demand generation, performance marketing budget, and performance media channels for Optus. Implemented data-driven optimization programs and innovations, contributing to online sales growth and improved customer experience.
Optus
Manager, Digital Direct Marketing & Sales Channel Development / Manager, Online Postpaid Retention / Manager, Prepaid Online Retention (2012 – 2016)
Led digital direct marketing campaigns, achieved sales targets, and implemented SalesForce Marketing Cloud platform. Drove online channel upgrades and online/telesales omni-channel programs, resulting in significant growth and efficiency improvements.
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