Joel Foffani
Marketing Manager
Multi Award Winning Senior Marketing Leader | Brand Strategy, Creative Direction & Integrated Campaigns
About Joel
Joel Foffani is an award-winning Marketing, Creative & Communication Leader with over 20 years of experience. He has led successful rebranding strategies, saved millions through cost reduction, managed budgets effectively, and delivered numerous integrated campaigns. Joel is skilled in team leadership, strategic planning, marketing strategy, campaign and project management, stakeholder engagement, and more.
Experience
The People Project Tasmania
Team Leader, Marketing, Communication & Events (2025 – Present)
Led the rebranding of HR+ Tasmania to The People Project, significantly increasing website traffic and engagement. Managed marketing operations, budgets, and team development, achieving successful event marketing without paid advertising.
Stan Australia
Senior Art Director/Design Lead (2021 – 2024)
Saved $2.8 million by reducing costs and improving workflows. Developed design systems for brand consistency and led cross-functional teams, enhancing campaign effectiveness.
Nine
Marketing Manager (2021 – 2021)
Improved client satisfaction scores by establishing clear communication channels and mentoring junior designers.
Mamamia
Senior Multimedia & Brand Lead | Marketing (2019 – 2021)
Strengthened brand consistency across major channels, increasing campaign effectiveness. Focused on brand strategy, social media, and influencer marketing.
Evolve Media LLC
Creative Director (2015 – 2018)
Managed budgets, negotiated contracts to reduce costs, and led creative production for global brands including Disney, Nike, Samsung, and Apple.
Cartoon Network
Creative Manager (2013 – 2017)
Ensured consistent creative production delivery schedules and contributed to award-winning animated programming at AACTA Awards.
Key Skills
Qualifications
Bachelor of Creative Technology Mastering In Digit (2010)
JMC Academy
Diploma of Communication Design (Marketing) (2008)
Billy Blue College of Design
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