Jessie Petterd
Brand Strategist
Brand Marketing & Comms Specialist
About Jessie
Founder and lead at Remy House Consulting, specialising in brand and marketing consultancy across various industries. Experienced in brand positioning, messaging, campaign concepts, and strategy development. Skilled in qualitative research, managing organic and paid marketing activities, content planning, and overseeing creative production. Proficient in managing freelance specialists and maintaining strong client relationships. Previous Brand Manager at iSelect, with expertise in integrated brand marketing strategies, campaign management, and brand guidelines implementation. Highly experienced in leadership, content strategy, stakeholder management, and copywriting. Recognised as a brand marketing strategist with 14+ years of experience, driving revenue and achieving business objectives. Award nominee and holder of Bachelor of Communication (Public Relations) from RMIT with additional certifications in brand management and crisis management courses.
Experience
REMY HOUSE CONSULTING
Freelance Brand Marketing Strategist (2025 – Present)
Founded Remy House, providing brand and marketing consultancy for lifestyle, property, financial services, fashion, wellness, and professional services brands. Developed brand positioning, messaging frameworks, and go-to-market strategies. Led end-to-end brand and marketing strategy, managed marketing activities, and maintained client relationships.
ISELECT
Brand Manager (2020 – 2025)
Developed and executed integrated brand marketing strategies to increase brand awareness and revenue growth. Led campaign management, developed brand guidelines, and collaborated with internal and external stakeholders. Acted as a brand champion and represented brand and customer perspectives in leadership forums.
ISELECT
PR & Comms Manager / Media Spokesperson (2017 – 2020)
Managed PR and communications function, led teams, developed key messages for national campaigns, and acted as a company spokesperson for media interviews. Project managed content marketing projects, managed relationships with key stakeholders, and developed social media strategies.
KEEP LEFT INTEGRATED PR & CREATIVE AGENCY
Senior Account Executive (2015 – 2017)
Executed communication campaigns for FMCG, retail, and agricultural clients. Managed national events, influencer campaigns, media materials, and social media content plans. Built relationships with media, managed teams, and led projects.
Qualifications
Bachelor of Communications (2012)
RMIT
Key Industries
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