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Jessie Petterd

Jessie Petterd

Brand Strategist

Brand Marketing & Comms Specialist

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About Jessie

With 14+ years in brand and marketing, Jessie has built a career around helping businesses find their voice and actually use it to grow.

She's the founder and lead consultant at Remy House Consulting, where she partners with clients across industries on everything from brand positioning and messaging to campaign strategy and creative production.

Before going out on her own, she spent time as Brand Manager at iSelect, where she led integrated brand marketing strategies and brought brand guidelines to life across campaigns that moved the needle.

What she brings to the table goes beyond strategy decks — she gets hands-on across qualitative research, content planning, paid and organic marketing, and copywriting, while also managing the freelance specialists and stakeholder relationships that keep projects running smoothly.

She holds a Bachelor of Communication (Public Relations) from RMIT, with additional certifications in brand management and crisis management, and has picked up a few award nominations along the way.

At the core of it, she's a brand marketing strategist energised by the challenge of turning business objectives into work that resonates — and results that stick.

Experience

REMY HOUSE CONSULTING

Freelance Brand Marketing Strategist (2025 – Present)

Founded Remy House, providing brand and marketing consultancy for lifestyle, property, financial services, fashion, wellness, and professional services brands. Developed brand positioning, messaging frameworks, and go-to-market strategies. Led end-to-end brand and marketing strategy, managed marketing activities, and maintained client relationships.

ISELECT

Brand Manager (2020 – 2025)

Developed and executed integrated brand marketing strategies to increase brand awareness and revenue growth. Led campaign management, developed brand guidelines, and collaborated with internal and external stakeholders. Acted as a brand champion and represented brand and customer perspectives in leadership forums.

ISELECT

PR & Comms Manager / Media Spokesperson (2017 – 2020)

Managed PR and communications function, led teams, developed key messages for national campaigns, and acted as a company spokesperson for media interviews. Project managed content marketing projects, managed relationships with key stakeholders, and developed social media strategies.

KEEP LEFT INTEGRATED PR & CREATIVE AGENCY

Senior Account Executive (2015 – 2017)

Executed communication campaigns for FMCG, retail, and agricultural clients. Managed national events, influencer campaigns, media materials, and social media content plans. Built relationships with media, managed teams, and led projects.

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