Jessica Nash
Marketing Strategist
Results-driven International Marketing Professional with Expertise in Strategic Marketing and Product Development
Summary
Experienced marketing professional with expertise in project management, marketing strategy, market research, and campaign management. Skilled in value proposition, segmentation, competitor profiling, budget management, and sales enablement. Industry experience in Automotive, Manufacturing, Software, SaaS, and International Corporations. Proficient in CMS/CRM tools and Microsoft Office. Proven track record in leading product creation, SaaS marketing, and global product marketing roles.
Experience
Fortescue Zero
Manager Advanced Product Creation (2024 - current)
Spearheaded product gap analyses and technology roadmaps, managed strategic planning, led multidisciplinary teams for product gate alignment, leveraged market research for tech development, managed external vendors.
Siemens Digital Industries
Senior SaaS Marketing Manager (2022 - 2024)
Researched and implemented innovative processes, executed pilots leveraging AI and data analytics, analyzed data for optimizing strategies, managed end-to-end lifecycle for pilots, and challenged status quo for innovation.
TeamViewer GmbH
Global Product Marketing Manager (2021 - 2021)
Developed GTM strategy, collaborated on USP updates, introduced proactive campaign planning, executed marketing campaigns, created sales enablement material, and conducted competitive performance bench-marking.
AnyDesk GmbH
Global Marketing Team Lead (2020 - 2021)
Grew marketing team, led content creation, optimized user experiences, developed product road-maps, managed agency providers, coordinated marketing teams, and significantly increased campaign revenue and qualified leads.
AnyDesk GmbH
Global Product Marketing Manager (2019 - 2020)
Led COVID-19 marketing response, established positioning and marketing plans, revised team strategies based on insights, supported web redesign efforts, and increased customer conversions and qualified leads.
Curtiss-Wright
International Marketing Manager (2012 - 2019)
Managed marketing communication projects, acted as corporate brand ambassador, supported CRM tool maintenance, managed content generation, coordinated trade show participation, and oversaw various marketing activities.