Jen Robson
Content Strategist
Experienced Senior Content Leader Specialising in Content Strategy and SEO
About Jen
Senior content leader with over 20 years of experience in content strategy, SEO, and multi-market programs. Extensive expertise in AI-supported content workflows, editorial systems, and commercial outcomes. Worked with PayPal, Adobe, and Grab. Managed and led teams, developed global content strategies, and focused on content performance. Founder of Engage Agency. Skilled in content strategy, leadership, AI, global content, and commercial acumen.
Experience
ENGAGE AGENCY
Managing Director (2019 – 2026)
Founded and led a content marketing and SEO agency providing content strategy, localisation, AI-supported production, and team leadership for global clients. Achievements include enterprise sales opportunities for PayPal, improved activation time for Sendle, and strengthened content infrastructure across clients.
PAYPAL
Senior Content Manager (2011 – 2018)
Led content and SEO for PayPal Australia, driving significant results such as lending $40M to Australian SMBs, organic growth, and legal-content simplification. Managed website rewrites, SEO programs, product launches, and partnership integrations.
DESTINATION NSW
Digital Marketing Manager (2010 – Present)
Supported digital marketing efforts at Destination NSW, focusing on event promotion through content, CMS publishing, and social media strategy. Led campaigns for the Sydney Festival and implemented new online applications.
MACQUARIE UNIVERSITY
Content Coordinator (2010 – Present)
Supported website migration to a new CMS at Macquarie University by developing information architecture, content strategy, and training staff on SEO and usability testing. Led the About microsite development and internal staff training.
CURTIN UNIVERSITY
Online Courses Writer (2007 – 2010)
Managed content and web projects at Curtin University, promoting undergraduate and postgraduate degrees, improving the user experience, and leading social media strategies. Developed UGC strategies, website architecture, and student testimonial plans.
CURTIN UNIVERSITY
Contextualisation Project Officer (2005 – 2007)
Globalised written content for partner institutions in Ethiopia, Kenya, Rwanda, and Tanzania as part of online education material development at Curtin University.
Key Skills
Qualifications
Graduate Certificate in Marketing (2005)
Curtin University
Graduate Dip. in Communications & Cultural Studies (2004)
Curtin University
Bachelor of Arts (English) (2000)
Murdoch University
Key Industries
Software & Tools
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