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Jay Maniar

Jay Maniar

Digital Marketing Strategist

Experienced Growth & Digital Leader in Australian Energy Retail

Melbourne, VIC, Australia
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About Jay

Postgraduate-qualified growth and digital leader with nearly 20 years of experience in Australian energy retail, focusing on customer acquisition, digital products, and strategic partnerships. Known for building functions from inception and achieving impressive growth targets. Skilled in commercial strategy, negotiation, sponsorships, digital marketing, and customer lifecycle management. Strong track record of revenue growth and successful partnerships in a highly competitive market. Experienced in team leadership, budget management, and compliance.

Experience

Shell Energy (Powershop)

Growth Marketing Manager (2024 – 2026)

Led growth channels, partner acquisition, white-label, and go-to-market strategies for an energy retailer with over 225k customers. Managed cross-functional teams, media agencies, and achieved significant sales targets, including a 55% exceedance of the annual sales target at Kogan Energy white-label.

Nectr (Hanwha Energy Australia)

Head of Digital Sales (2022 – 2024)

Built the digital sales and partnership function from inception, scaling monthly revenue from $1.8M to $4.6M in 18 months. Managed B2C and B2B acquisition, solar and battery lead generation, and channel partners, achieving substantial customer growth and cost reduction.

Red Energy

Senior Digital Specialist (2013 – 2022)

Led national digital acquisition, digital products, and third-party partnerships for an energy retailer. Managed a $5M+ annual media budget, delivered significant acquisition growth, and launched successful digital products and referral programs.

Red Energy

Senior Marketing Specialist (2010 – 2013)

Owned the sponsorship, partnership, and loyalty portfolio, negotiating major deals and managing regional market launches. Achieved 9,000 new customers and increased brand awareness through strategic sponsorships and loyalty programs.

Key Skills

Campaign Strategy Digital Marketing Marketing Strategy

Key Industries

Education & Training Electricity & Gas Health & Wellness Insurance & Financial Services Tourism & Travel

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