Jarrod Heathcote
Chief Marketing Officer
Experienced Fractional CCO/CMO with 16+ years of leadership in marketing & commercial sectors
About Jarrod
16+ years of senior marketing and commercial leadership experience with a track record of scaling ecommerce businesses. Current Fractional CCO/CMO at Haych Consulting & CommerceOps, managing concurrent engagements across various sectors. Previously held roles at Cotton On Group, Catch, Patagonia Australia, and Rip Curl. Strong expertise in commercial strategy, marketing, ecommerce, and leadership.
Experience
Haych Consulting & CommerceOps
Founder, Fractional CCO/CMO (2025 – Present)
Running a portfolio of concurrent engagements across hospitality, consumer goods, fashion & lifestyle retail, and food & beverage sectors. Providing strategic guidance, ecommerce trading optimization, performance media, data frameworks, and stakeholder management.
Catch (Wesfarmers Group)
Head of Marketing (Interim, Part-time) (2023 – 2024)
Led a team focusing on paid media, CRM, customer insights, and commercial analysis. Translated executive strategy into integrated marketing plans and drove stakeholder alignment.
Factorie (Cotton On Group)
Head of Marketing (2021 – 2022)
Responsible for marketing strategies. Managed cross-functional collaboration and achieved online sales growth. Led a 15-person marketing department to the highest team engagement score.
Factorie (Cotton On Group)
Digital Marketing & Ecommerce Manager (2016 – 2017)
Managed digital marketing and ecommerce activities. Collaborated with global creative teams and achieved significant sales growth.
Rip Curl
Various Roles (2009 – 2016)
Developed and launched Rip Curl's first in-house ecommerce operation. Led performance marketing, scaled ecommerce business significantly, and managed cross-functional collaboration.
Key Skills
Key Industries
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