Janet Pech

I provide fractional CMO and go-to-market leadership to B2B and B2G technology and professional services companies across Australia, New Zealand, and the United States. I'm currently leading the US market entry for a major Australian SaaS company in the environmental health and safety space.

A recent US go-to-market launch I led drove nearly $250K in ARR in its first six months. I work with AI woven through the research, testing, and content production, which lets a fractional engagement move at a pace a part-time budget usually can't buy.

Built and led the marketing engine for a SaaS startup making its first entry into the U.S. market, targeting credit unions and community banks across demand generation, product marketing, and go-to-market strategy. As the sole source of revenue pipeline, replaced an inbound-only approach with a full account-based pipeline model, driving 20% ARR growth and a 17% lift in direct traffic from target accounts within five months. Presented strategy and KPIs directly to the Board.

Led marketing function for an IoT proptech company, delivering measurable pipeline impact before parent company Siemens shuttered operations. Built paid acquisition infrastructure from scratch (12% inbound inquiry growth), launched ABM and nurture programs (18% MQL lift, 25% SQL lift), and owned end-to-end GTM for two product launches, including a sixth-generation IoT sensor line and an SMB lighting solution.

Founded a marketing consultancy serving B2B tech companies across SaaS, AI, and hardware in the U.S., Australia, and the United Kingdom. Engagements span go-to-market strategy, demand generation, ABM, content strategy and creation, delivering a 35% improvement in lead quality, 40% increase in SQL conversions, and a 30% lift in site visitors across client engagements.

Led AI and HPC hardware and software marketing across product launches, content strategy, and virtual events for a global technology leader. Created Exastock, AI/HPC's flagship week-long virtual event, closing over $1M in sales by event end, with additional pipeline in progress. Built and scaled a content strategy and syndication program delivering a 25% quarter-over-quarter increase in average article views. Established a global sounding board of 20+ HPC data centre/HPC cluster leaders to directly inform product roadmap.

Advanced digital, social media, demand generation, and content initiatives for Microsoft’s Government Cloud Suite. Led content and digital marketing strategies, resulting in substantial sales revenue, increased web traffic, and significant growth in government prospects.

Directed a team of three across content, branding, and website management for a B2B workflow automation SaaS across international markets. Drove a 40% increase in web traffic and 25% lift in qualified free trial requests through a full website rewrite and SEO overhaul. Amplified global tech media exposure by 27% within the first six months through targeted public relations and media outreach.