Jai Shah

- Developing end-to-end digital marketing strategies and campaign roadmaps, defining audience engagement approaches, and optimisation plans to support sustained growth.

- Managing website content, CMS updates, landing pages, and SEO activity to improve search visibility and increase lead generation opportunities.

- Delivering integrated multi-channel campaigns across SEO, SEM, paid media, social, and content, ensuring alignment with business objectives.

- Building and optimising CRM, email, and automated lifecycle programs using segmentation, personalisation, and behavioural triggers to nurture leads and drive conversions.

- Analysing campaign performance and customer data to generate actionable insights, reporting outcomes and continuously refining the customer journey.

Developed digital marketing strategies, managed websites, executed multi-channel campaigns, produced marketing emails, optimized CRM workflows, and analyzed campaign performance. Collaborated with stakeholders for continuous optimization and growth.

- Managing a portfolio of clients across various industries, building strong relationships through regular communication, meetings, and proactive support.

- Creating targeted, strategy-led email campaigns that deliver relevant lifecycle communications to boost engagement, retention, and revenue.

- Planning end-to-end campaign delivery, coordinating design, content, graphics, stakeholder communication, and approvals to ensure smooth, on-time execution.

- Developing data-driven strategies, performing campaign analysis, reporting insights, and creating email roadmaps to drive client growth.

- Collaborating within a cross-functional team to integrate marketing strategies, share expertise, and deliver holistic solutions aligned with client goals.

Managed client portfolios, created email marketing campaigns, conducted data-driven strategies, and collaborated with cross-functional teams for integrated performance reports.

- Managing CMS content creation and publication, coordinating multiple teams for smooth execution during large-scale website rebrands.

- Overseeing daily content updates and optimisation across website, Google Business Profiles, Paid Ads and Social media, ensuring consistency and search visibility.

- Designing and implementing eCRM automation programs, re-engaging dormant leads and generating high-value sales conversions.

- Planning, executing, and optimsing comprehensive email marketing campaigns, including copywriting, landing page creation, segmentation, and automated workflow development.

- Training Sales and Operations teams on data accuracy, implementing unified processes for GDPR-compliant single-source reporting.

- Producing campaign performance reports across online channels, identifying trends and opportunities for growth.

Managed content creation, eCRM automation programs, email marketing campaigns, and trained Sales and Operations teams on data accuracy best practices.

Directed email marketing campaigns, managed contact data, analyzed performance metrics, monitored social media channels, and updated website content.

- Directing end-to-end email marketing campaigns, from strategy and copywriting to delivery, ensuring alignment with business objectives.

- Managing OnePlace contact data, creating targeted marketing lists to optimise client and prospect engagement.

- Monitoring and analysing digital campaign metrics, refining strategies to improve reach, engagement, and overall effectiveness.

- Overseeing and updating social media channels, driving audience engagement and ensuring compliance with brand standards.

- Utilising the CMS to create and update website content, developing new pages and features to attract clients and boost engagement.

- Leveraging Microsoft CRM to create targeted marketing lists, ensuring precise segmentation and GDPR compliance.

- Collaborating with content writers, designers, and campaign managers to deliver optimised, engaging email campaigns aligned with brand strategy.

- Analysing email performance reports, identifying trends and KPIs, and implementing A/B testing to enhance engagement.

- Providing strategic guidance and creating an email marketing best-practice guide to standardise processes across teams.

- Planning and managing an email marketing calendar, ensuring timely execution and alignment with business objectives.

- Managing the CMS to create, update, and maintain website content following a full site overhaul and rebrand, collaborating with the development agency to ensure smooth execution.

- Assisting with digital media budgeting, tracking spend, and reconciling supplier invoices across accounts to ensure financial accuracy.

- Producing campaign performance reports using Google Analytics, evaluating PPC, display, and social media channels, identifying trends, insights, and new opportunities.

- Overseeing editorial content from internal and external teams, ensuring all materials were audience-appropriate, engaging, and aligned with marketing objectives.

- Directing end-to-end email marketing campaigns, managing contact data, copywriting, design, approvals, and segmentation to maximise engagement and achieve campaign goals.

- Building and maintaining strong relationships with new and existing suppliers to ensure high-quality service delivery and successful project outcomes.

- Analysing monthly digital communication performance across all channels, using insights to refine and enhance future digital strategies.

- Managing digital media accounts with suppliers and supported business growth by onboarding new partners.

- Overseeing social media channels, monitoring audience engagement, responding to discussions, and escalating issues following company policies.

- Utilising the CMS to create, update, and optimise website content, developing new pages to boost user engagement, and executing targeted email marketing campaigns.