Jacqui Howden
Driving Growth & Results for Property Leaders Through Marketing, Strategy & Customer Experience
About Jacqui
I bring deep property expertise, creativity, and a strategic, data-driven approach to driving growth, value and results.
𝗞𝗲𝘆 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲
• Extensive property expertise in multiple sectors, including complex and large-scale residential, retirement, commercial, and mixed-use.
• Full development lifecycle experience, from investment and pre-acquisition, brand development, and visioning to marketing strategy, execution, and advocacy and engagement through storytelling, programming and partnerships.
• Strategic partnerships with some of the biggest brands, such as Nike, Puma, Sephora, Mecca, and Universal Studios.
• Led award-winning placemaking initiatives such as St Jerome’s Hotel, Nike Training Club, and Rooftop Tennis Club.
• Customer-centric and insights-led, blending data with creativity to inform decisions and deliver meaningful outcomes.
• Known for inspiring teams and partners through my creativity, strategic thinking, and a highly collaborative approach.
• Experienced across private and public sectors, partnerships with social enterprises, artists, and First Nations collaborators, connecting place with purpose.
As a fractional marketing consultant, I provide flexible, cost-effective support on a project, contract, or retained basis. I integrate quickly, bringing cross-sector expertise, offering a smarter, more efficient way to access senior expertise for your team on your terms and when needed.
𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞:
ASA Real Estate Partners
Studio Round
ICD Property
Comm/
Carta Strategy
Development Victoria
Experience
MiLA Marketing & Strategy Consulting
Fractional Marketing Director (2024 – Present)
𝐅𝐫𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐭 𝐟𝐨𝐫 𝐋𝐞𝐚𝐝𝐞𝐫𝐬 𝐚𝐧𝐝 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐨𝐫𝐬 𝐢𝐧 𝐏𝐫𝐨𝐩𝐞𝐫𝐭𝐲, 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐃𝐞𝐬𝐢𝐠𝐧
I seamlessly integrate into your team at any stage, from pre-acquisition to post-completion, bringing deep industry expertise, innovative thinking, and a passion for delivering results.
𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞:
ASA Real Estate Partners
Studio Round
ICD Property
Comm/
Carta Strategy
Development Victoria
𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬:
✔️ 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Brand, marketing, place making and events
✔️ 𝐁𝐫𝐚𝐧𝐝: Naming, visioning, positioning, personality, and value proposition development
✔️ 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Storytelling, collaborations, PR, collateral development, events, and digital marketing
✔️ 𝐒𝐚𝐥𝐞𝐬: Pitch proposals, lead generation, conversion, nurturing, sales reporting, performance optimisation, and display suite execution.
✔️ 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫: Profiling, journey mapping, move-in experience design, catchment analysis, and research
✔️ 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: Competitor analysis, macro and micro trend insights
✔️ 𝐒𝐭𝐚𝐤𝐞𝐡𝐨𝐥𝐝𝐞𝐫 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Occupants, retailers, government, media, VIP guests, social enterprises, and First Nations.
Lendlease / Keyton
National Marketing Manager - Development (2023 – 2024)
Leader in creating diverse senior living communities with a $2 billion investment. Optimized sales and marketing strategies, aligned market insights with product strategies, managed budgets, and led standardisation of marketing across developments. Collaborated with key stakeholders to drive advocacy and innovation.
Lendlease
Property Marketing Manager (2019 – 2023)
Developed local place marketing strategy for Victoria Harbour, managed key stakeholder relationships, led leasing strategies, provided competitor insights, and supported innovative technology in marketing and sales. Actively promoted Reconciliation Action Plan initiatives.
GPT Group
Senior Marketing Manager (2011 – 2019)
Managed marketing for Melbourne Central, negotiated major partnerships, led a team, repositioned the centre, developed art strategies, and ensured risk compliance. Invited to join Melbourne Innovation District for city's future development.
Myer
National Advertising Specialist (2008 – 2010)
Responsible for national advertising initiatives at Myer, contributing to brand visibility and marketing campaigns.
Key Skills
Qualifications
Arts Communication Degree. Major Public Relations (2006)
Monash University
Key Industries
Software & Tools
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